Free Downer

Developing Professional Applications for Windows 98 and NT Using MFC

• ISBN:
• 0130851213
• Authors:
• Marshall Brain, Lance Lovette

Designed to demonstrate how to develop professional Windows applications using MFC and tools like the AppWizard and ClassWizard. Designed to move you rapidly to the point where you can create your own rich, full-featured applications with C++ and MFC. Softcover. CD-ROM included.

Cortical Function: a View from the Thalamus, Volume 149 (Progress in Brain Research)

• ISBN:
• 0444516794

Almost all of the messages that are received by the cerebral cortex from the environment or from the body's internal receptors come through the thalamus and much current thought about perceptual processing is based on sensory pathways that relay in the thalamus. This volume focuses on three major areas: the role of thalamocortical communication in cognition and attention; the role of the thalamus in communication between cortical areas; the...

Rapid GUI Programming with Python and Qt (Prentice Hall Open Source Software Development)

• ISBN:
• 0132354187
• Authors:
• Mark Summerfield

The Insider's Best-Practice Guide to Rapid PyQt 4 GUI Development Whether you're building GUI prototypes or full-fledged cross-platform GUI applications with native look-and-feel, PyQt 4 is your fastest, easiest, most powerful solution. Qt expert Mark Summerfield has written the definitive best-practice guide to PyQt 4 development. With Rapid GUI Programming with Python and Qt you'll learn how to build efficient GUI applications that run on all...

Classic Shell Scripting

• ISBN:
• 0596005954
• Authors:
• Arnold Robbins, Nelson H.F. Beebe

Shell scripting skills never go out of style. It's the shell that unlocks the real potential of Unix. Shell scripting is essential for Unix users and system administrators-a way to quickly harness and customize the full power of any Unix system. With shell scripts, you can combine the fundamental Unix text and file processing commands to crunch data and automate repetitive tasks. But beneath this simple promise lies a treacherous ocean of...

Sams Teach Yourself PHP in 24 Hours (3rd Edition)

• ISBN:
• 0672326191
• Authors:
• Matt Zandstra

Consisting of 24 one-hour lessons, Sams Teach Yourself PHP in 24 Hours , is divided into five sections that guide the reader through the language from the basics to advanced functions. The first section of the book teaches the fundamentals of PHP. And then, sections two through four shows the reader how to apply that knowledge in order to interact with the user by creating and managing forms, cookies and authentication. It also teaches how to...

LPIC 1 Certification Bible

• ISBN:
• 0764547720
• Authors:
• Angie Nash, Jason Nash

As Linux continues its rapid expansion into Corporate America, the demand for qualified administrators has grown. As the Cisco, Microsoft, A+ and other certifications have shown, professional certifications are often a deciding factor when an individual is considered for a job. The Linux Professional Institute Certification 1 offers the validation of skill level beyond the power-user and helpdesk level, at an entry-level admin base. LPIC 1...

Handbook of Antioxidants (Oxidative Stress and Disease)

• ISBN:
• 0824705475
• Authors:
• Lester Packer, Enrique Cadenas

Univ. of Southern California, Los Angeles. Presents most recent research on the biochemical, physiological, and clinical aspects of antioxidant molecules. Explores the metabolism, efficacy, and current therapeutic applications of vitamins, carotenoids, polyphenols, flavonoids, lipoic acid, glutathione, and melatonin. Previous edition: c1996.

An Introduction to GCC

• ISBN:
• 0954161793
• Authors:
• Brian J. Gough, Richard M. Stallman

This manual provides a complete tutorial introduction to the GNU C and C++ compilers, gcc and g++. Many books teach the C and C++ languages, this book teaches you how to use the compiler itself. All the common problems and error messages encountered by new users of GCC are carefully explained, with numerous easy-to-follow "Hello World" examples. Topics covered include: compiling C and C++ programs using header files and libraries, warning...

The Compiler Design Handbook: Optimizations and Machine Code Generation, Second Edition

• ISBN:
• 142004382X

Today’s embedded devices and sensor networks are becoming more and more sophisticated, requiring more efficient and highly flexible compilers. Engineers are discovering that many of the compilers in use today are ill-suited to meet the demands of more advanced computer architectures. Updated to include the latest techniques , The Compiler Design Handbook, Second Edition offers a unique opportunity for designers and researchers to update their...

Backup Exec 9: For Windows Servers

• ISBN:
• 1556220898
• Authors:
• Mike Black, Daniel Castillo

Backup Exec 9: For Window Servers introduces Backup Exec, the best-selling Windows backup software. This book guides the reader through managing backups and disaster recoveries, while keeping its focus on practical information. The authors provide an overview of the world of data protection and familiarize the reader with general backup concepts. Later chapters concentrate on Backup Exec, including installation, restoring, and using Backup Exec...

Learning the vi Editor (6th Edition)

• ISBN:
• 1565924266
• Authors:
• Linda Lamb, Arnold Robbins

For many users, working in the Unix environment means using vi , a full-screen text editor available on most Unix systems. Even those who know vi often make use of only a small number of its features. The sixth edition of Learning the vi Editor is a complete guide to text editing with vi . Early chapters cover the basics; later chapters explain more advanced editing tools, such as ex commands and global search and replacement, as well as a new...

Win32 API Programming with Visual Basic

• ISBN:
• 1565926315
• Authors:
• Steven Roman

The Win32 API, or Application Programming Interface, allows Visual Basic programmers far greater access to the inner workings of the Windows operating system without having to suffer through the steep learning curve associated with Visual C++ style Windows programming. The book is designed for users with an intermediate-level (or higher) knowledge of Visual Basic version 4 or later and a desire to stretch VB into the realm of Windows system...

.NET System Management Services

• ISBN:
• 1590590589
• Authors:
• Alexander Golomshtok

This detailed guide overviews the enterprise system management facilities, which are available as part of the Framework Class Library (FCL) of the .NET Framework. While Windows Management Instrumentation (WMI)&emdash;a centerpiece of Microsoft's enterprise management technology&emdash;is a fairly well-researched topic, .NET system management documentation has, so far, been scarce. Therefore, this book aims to provide you with the comprehensive,...

Automating UNIX and Linux Administration (The Expert's Voice)

• ISBN:
• 1590592123
• Authors:
• Kirk Bauer

The recommended audience is shown as "Intermediate-Advanced" and I would agree with that 100%…Administrators of larger networks will find this (book) relevant to their work. Wouldn't you like to automate the tedious daily tasks of system administration? Automating UNIX and Linux Administration will show you how, by exploring existing tools and offering real-world examples. Although some of the book is Linux-specific, most of the information...

The Definitive Guide to Samba 3

• ISBN:
• 1590592778
• Authors:
• Roderick W. Smith

If you're familiar with Unix administration, TCP/IP networking, and other common Unix servers, and you want to learn how to deploy Samba, this book is ideal for you. With this book as a guide, you can quickly configure a basic Samba server and then move on to learn about Samba's more exotic features, including those new to Samba 3.0. The topics in this book are approached from both an experienced Unix user and an administrator's point of view,...

Buffalo Soldiers 1866-91 (Elite)

• ISBN:
• 1841767565
• Authors:
• Ron Field

African-American soldiers played a decisive role in the US Army on the western frontier during the Plains Wars. First authorised by Congress in July 1866, they were organised into two cavalry and four infantry regiments, which were commanded by white officers. All were quickly nicknamed the 'Buffalo Soldiers' by their Cheyenne and Comanche enemies. These brave soldiers fought many native tribes over the years, including the warriors of Sitting...

Ancient Siege Warfare: "Persians, Greeks, Carthaginians and Romans 546-146 BC" (Elite)

• ISBN:
• 1841767700
• Authors:
• Duncan Campbell

Sieges played a central role in many conflicts of the ancient world and generals, including Darius, Alexander the Great, Hannibal and Scipio Africanus successfully used siegecraft to gain their objectives. As siege tactics became integral to success in war, generals employed the minds of engineers and scientists to develop tactics which ranged from penetrating the defences or blockading the city through to tricks and deception. This fascinating...

Blenheim 1704: The Duke of Marlborough's masterpiece (Campaign)

• ISBN:
• 1841767719
• Authors:
• John Tincey

Combining one of history’s most audacious strategic manoeuvres with perhaps the greatest military victory ever won by a British commander, the Blenheim campaign is rightly considered the pinnacle of the career of John Churchill, Duke of Marlborough. On 13 August 1704, Marlborough and Prince Eugene of Savoy faced a Franco-Bavarian army threatening to knock Austria out of the War of the Spanish Succession. In a hard-fought battle Marlborough won...

T-54 and T-55 Main Battle Tanks 1944-2004 (New Vanguard)

• ISBN:
• 1841767921
• Authors:
• Steven Zaloga

The T-54 and T-55 tanks are the most widely manufactured tanks of all time. They have become ubiquitous to wars around the globe since the 1950s, starting with Hungary in 1956, and including the the Arab-Israeli wars of 1967, 1973 and 1982, the Vietnam war of 1967-75, the Iran-Iraq War of 1980-88, the Afghanistan conflict, Operation Desert Storm, the Yugoslav Civil Wars, and the recent conflict in Iraq. This book will examine the roots of this...

Guam 1941 & 1944: Loss and Reconquest (Campaign)

• ISBN:
• 1841768111
• Authors:
• Gordon Rottman

The island of Guam was the first Allied territory lost to the Japanese onslaught in 1941. On 10 December 5,000 Japanese troops landed on Guam, defended by less than 500 US and Guamanian troops, the outcome was beyond doubt. On 21 July 1944 America returned. In a risky operation, the two US landing forces came ashore seven miles apart and it was a week before the beachheads linked up. Only the battles for Iwo Jima and Okinawa would cost the...

US World War II and Korean War Field Fortifications 1941-53 (Fortress)

• ISBN:
• 184176812X
• Authors:
• Gordon Rottman

The US Army and Marine Corps in World War II considered themselves highly mobile, offensive forces. Their mobile-warfare doctrine envisioned field fortifications and obstacles as temporary in nature. As a result, their design was simple and made use of local materials, and they could be constructed comparatively quickly, whilst still providing adequate protection. By the time of the Korean War, only minor changes had been made to field...

Universal Carrier 193648: The 'Bren Gun Carrier' Story

• ISBN:
• 1841768138
• Authors:
• David Fletcher

The Universal Carrier was a fast, lightly armed vehicle developed by the British Army to carry infantry across ground defended by small-arms fire, specifically the Bren light machine gun, hence the name ‘Bren Gun Carrier’. This name would stick with the Universal Carrier and all of its future variants. This book details the Carrier, which was employed in a number of roles including carrying ammunition and towing anti-aircraft guns and...

German Airborne Divisions: Mediterranean Theatre 1942-45 (Battle Orders)

• ISBN:
• 1841768286
• Authors:
• Bruce Quarrie

Following the battle for Crete in May 1941, Hitler refused to undertake any further large-scale airborne operations due to the high casualty rate. The Fallschirmjäger subsequently took up a new role as elite 'line' infantry, and they served in the Mediterranean from 1942 to 1945, taking part in the conflict in North Africa, Sicily and Italy. Their performance in such hard-fought battles as El Alamein and Monte Cassino reinforced their...

MCSE Designing a Windows Server 2003 Active Directory & Network Infrastructure: Exam 70-297 Study Guide and DVD Training System

• ISBN:
• 1932266542
• Authors:
• Neil Ruston, Laura E. Hunter

MCSE Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure (Exam 70-297) Study Guide and DVD Training System is a one-of-a-kind integration of text, DVD-quality instructor led training, and Web-based exam simulation and remediation. This system gives readers 100% coverage of the official Microsoft exam objectives plus test preparation software for the edge needed to pass the exam on your first try. * DVD Provides...

Professional WinFX Beta: Covers "Avalon" Windows Presentation Foundation and "Indigo" Windows Communication Foundation (Programmer to Programmer)

• ISBN:
• 076457874X
• Authors:
• Jean-Luc David, Bill Ryan, Ron DeSerranno, Alexandra Young

Professional WinFX Beta: Covers "Avalon" Windows Presentation Foundation and "Indigo" Windows Communication Foundation Windows development is about to dramatically change! WinFX is an object-oriented API that will allow you to create applications that take advantage of the exciting features in Windows(r) Vista (previously known as "Longhorn") while remaining compatible with Windows(r)XP SP2 and Windows Server 2003. Written by a team of Microsoft...

F-86 Sabre Aces of the 51st Fighter Wing

• ISBN:
• 1841769959
• Authors:
• Warren Thompson

The 51st Fighter Wing initially flew the F-80C in the Korean War, but in 1951, the 51st brought in high-scoring World War 2 ace Colonel Francis Gabreski to assume command when it converted from the F-80 over to the newly arrived F-86E. His recruits included his elite 4th Wing pilots, and by the end of the war, the 51st had two pilots who achieved the status of “Double Ace” as well as the highest scoring ace of the war, Joe McConnell. This...

Distributed Systems: Principles and Paradigms

• ISBN:
• 0130888931
• Authors:
• Andrew S. Tanenbaum, Maarten van Steen

Presents a complete introduction to distributed principles and paradigms. Author identifies the seven key principles of distributed systems, and presents extensive examples of each. For all developers, software engineers, and architects who need an in-depth understanding of distributed systems.

Fedora 7 Unleashed

• ISBN:
• 0672329425
• Authors:
• Andrew Hudson, Paul Hudson

Continuing with the tradition of offering the most comprehensive coverage of Red Hat Linux on the market, Fedora 7 Unleashed includes new and additional material based on the latest release of Red Hat's Fedora Core Linux distribution. Fedora 7 Unleashed thoroughly covers all of Fedora's software packages, including up-to-date material on new applications, Web development, peripherals, and programming languages. It also includes updated...

Network Programming for Microsoft Windows (Microsoft Professional Series)

• ISBN:
• 0735605602
• Authors:
• Anthony Jones, Jim Ohlund

To support the expansive community of developers distributing their Windows-based solutions over networks, this book provides critical-and, until now, distinctly underdocumented-information on Microsoft's networking APIs. Produced by windows netwroking insiders, this guide provides definitive reference to the network programming interfaces available on the Windows 98, Windows NT(r)/2000, and Windows CE platforms. Developers get clear, detailed,...

Practical TCP/IP and Ethernet Networking for Industry (Practical Professional Books)

• ISBN:
• 0750658061
• Authors:
• Deon Reynders Pr Eng BSc (ElecEng) (Hons) MBA, Edwin Wright MIPENZ BSc (Hons) BSc (Elec Eng)

TCP/IP (Transmission Control Protocol/Internet Protocol) is the suite of communications protocols used to connect hosts on the Internet. TCP/IP uses several protocols, the two main ones being TCP and IP. TCP/IP is built into the UNIX operating system and is used by the Internet, making it the de facto standard for transmitting data over networks. The TCP/IP suite of protocols has become a dominant technology due to its widespread use and...

Linux Timesaving Techniques For Dummies

• ISBN:
• 0764571737
• Authors:
• Susan Douglas, Korry Douglas

Linux Timesaving Technique For Dummies provides experienced and first-time Linux users with concise, step-by-step, timesaving,powerful techniques to help them perform tasks efficiently. The techniques, broken down into task-oriented topic areas, are delivered without technical jargon and in the For Dummies friendly, easy-to-understand style. The book corresponds with the latest releases of the Fedora Core, SUSE, and Mandrake distributions. It...

Web Host Manager Administration Guide: Run your web host with the popular WebHost Manager software

• ISBN:
• 1904811507
• Authors:
• Aric Pedersen

Run your web host with the popular WebHost Manager software Set up your server using WHM's powerful server management features Learn how to manage standard and reseller accounts Keep an eye on your server and learn to spot problems before they become serious Discover numerous tools and add-ons that can help you manage your server and differentiate your hosting from other providers. In Detail WebHost Manager is a package used by web hosts to...

Mac OS X Tiger: Netzwerkgrundlagen, Netzwerkanwendungen, Verzeichnisdienste (X.systems.press) (German Edition)

• ISBN:
• 3540204407
• Authors:
• Rafael Kobylinski

Bei Mac OS X handelt es sich um das jüngste Betriebssystem von Apple Computer. Es unterscheidet sich vom Vorgänger Mac OS 9 nicht nur durch eine Vielzahl von neuen Funktionen und durch die neue Benutzeroberfläche Aqua, sondern vor allen Dingen durch die Nutzung von Mach und BSD als Basis für seine Implementierung. Mac OS X baut direkt auf den lange erprobten und weit verbreiteten Betriebssystemen FreeBSD und NetBSD auf. Rafael Kobylinski,...

IPv6 in Practice: A Unixer's Guide to the Next Generation Internet

• ISBN:
• 3540245243
• Authors:
• Benedikt Stockebrand

Handling IPv6 for the first time is a challenging task even for the experienced system administrator. New concepts and mechanisms make it necessary to rethink well-established methods of the IPv4 protocol. This book is a practical guide to IPv6 addressing Unix and network administrators with experience in TCP/IP(v4) but not necessarily any IPv6 knowledge. It focuses on reliable and efficient operation of IPv6 implementations available today...

Foundations of GTK+ Development (Expert's Voice in Open Source)

• ISBN:
• 1590597931
• Authors:
• Andrew Krause

GTK+ is one of the most influential graphical toolkits for the Linux operating system. It is the technology upon which the GNOME and XFCE desktop environments are based, and its crucial to have clear understanding of its complexities to build even a simple Linux desktop application. Foundations of GTK+ Development guides you through these complexities, laying the foundation that will allow you to cross from novice to professional. Foundations of...

Configuring IPCop Firewalls: Closing Borders with Open Source: How to setup, configure and manage your Linux firewall, web proxy, DHCP, DNS, time server, ... VPN with this powerful Open Source solution

• ISBN:
• 1904811361
• Authors:
• James Eaton-Lee, Barrie Dempster

How to setup, configure and manage your Linux firewall, web proxy, DHCP, DNS, time server, and VPN with this powerful Open Source solution Learn how to install, configure, and set up IPCop on your Linux servers Use IPCop as a web proxy, DHCP, DNS, time server, and VPN Advanced add-on management In Detail IPCop is a powerful, open source, Linux based firewall distribution for primarily Small Office Or Home (SOHO) networks, although it can be...

GCC: The Complete Reference

• ISBN:
• 0072224053
• Authors:
• Arthur Griffith

This is the definitive reference to the GCC open-source compiler. Get up-to-date information on the latest features--including compiling Java code, building applications using multiple languages, using the debugger, linking, libraries, and much more.

Design of the UNIX Operating System

• ISBN:
• 0132017997
• Authors:
• Maurice J. Bach

This is the first, and still, the most comprehensive book to describe the sophisticated workings of the UNIX System V kernel--the internal algorithms, the structures that form the basis of the UNIX operating system, and their relationship to the programming interface. System programmers will gain a better understanding of how the kernel works and will be able to compare algorithms used in the UNIX system to algorithms used in other operating...

VMware VI3 Implementation and Administration

• ISBN:
• 0137007035
• Authors:
• Eric Siebert

“With this book, Eric has created a roadmap through the intricacies of VMware Infrastructure 3. From initial requirements gathering to advanced configuration topics, the logical progression of the chapters allows readers to jump in at whatever point makes the most sense in their own environment. Beginners and veterans alike will find themselves using it as both a guide and a reference.” --Mark Chandler, Infrastructure Engineer Principal,...

Linux Kernel Internals (2nd Edition)

• ISBN:
• 0201331438
• Authors:
• Michael Beck, Harald Bohme, Mirko Dziadzka, Ulrich Kunitz, Robert Magnus, Dirk Verworner

Explains the inner mechanisms of Linux from process scheduling to memory management and file systems. CD-ROM included. Paper.

Operating System Concepts

• ISBN:
• 0201591138
• Authors:
• Abraham Silberschatz, Peter Baer Galvin

This best-selling book, now in its fifth edition, provides a solid theoretical foundation for understanding operating systems. Authors Abraham Silberschatz and Peter Galvin discuss key concepts that are applicable to a variety of systems. They also present a large number of examples taken from common operating systems, including Windows and Solaris 2. This book thus teaches general notions in operating systems while giving the teacher and...

Fundamentals of X Programming: Graphical User Interfaces and Beyond (Series in Computer Science)

• ISBN:
• 0306460653
• Authors:
• Theo Pavlidis

The X is the dominant window system under Unix, and X servers are available for Microsoft Windows, thus enabling graphics over a network in the PC world. This book provides an overview of the X Window System, focusing on characteristics that have significant impact on the development of both application programs and widgets. It pays special attention to applications that go beyond graphical user interfaces (GUIs), such as visualization and...

Introduction to GUI with Swing

• ISBN:
• 0321220706
• Authors:
• Paul Fischer

Designing Graphical User Interfaces (GUIs) is a key component in developing attractive, user friendly software. This book is an introduction to programming GUIs using the Java Swing library for students who have a basic/introductory knowledge of programming in Java. Swing is gaining in popularity and is becoming the main Java library for programming GUIs. The author takes a step-by-step approach, introducing the basics of Swing to begin with and...

Introducing UNIX and Linux (Grassroots)

• ISBN:
• 0333987632
• Authors:
• Mike Joy, Stephen Jarvis, Michael Luck

A tutorial style text covering the basics of UNIX and Linux for the complete beginner, this is a comprehensive introduction to these operating systems. It assumes no prior knowledge of programming nor any experience of using computers. UNIX and Linux are two of the most commonly used operating systems within the educational and corporate worlds and are growing in popularity. This book covers all the basic constructs and commands of UNIX and...

User-Centered Web Design

• ISBN:
• 0201398605
• Authors:
• John Cato

(Pearson Education) Offers wisdom on the interface design process, questioning the purpose and usefulness of some commonly used methods. Offers exercises that promote creativity and the development of user-centered solutions. Designed to offer the reader a personal Web design workshop. Color screen shots and illustrations. Softcover.

Real Time UML: Advances in the UML for Real-Time Systems (3rd Edition)

• ISBN:
• 0321160762
• Authors:
• Bruce Powel Douglass

Praise for Real Time UML, Third Edition "I found Real Time UML, Third Edition, to provide an informative and practical application of UML 2.0 to the development of real-time systems, and well worth the read by systems and software engineers. It is written in plain English and provides the right balance of depth and breadth." --Sanford Friedenthal, Deputy, Corporate Systems Engineering, Lockheed Martin Corporation; Chair: OMG Systems Engineering,...

Troubleshooting Linux(R) Firewalls

• ISBN:
• 0321227239
• Authors:
• Michael Shinn, Scott Shinn

While Linux firewalls are inexpensive and quite reliable, they lack the supportcomponent of their commerical counterparts. As a result, most users of Linuxfirewalls have to resort to mailing lists to solve their problems. Our authorshave scoured firewall mailing lists and have compiled a list of the most oftenencountered problems in Linux firewalling. This book takes a Chilton's manualdiagnostic approach to solving these problems.The book begins...

Linux Network Administrator's Guide

• ISBN:
• 0596005482
• Authors:
• Terry Dawson, Gregor N Purdy, Tony Bautts

The "Linux Network Administrator's Guide," Third Edition dispenses all the practical advice you need to join a network. Along with some hardware considerations, this highly acclaimed guide takes an in-depth look at all of the essential networking software that comes with the operating system--including basic infrastructure (TCP/IP, wireless networking, firewalling) and the most popular services on Linux systems. But as the follow-up to a...

Microsoft® Windows® Small Business Server 2003 Administrator's Companion (Pro-Administrator's Companion)

• ISBN:
• 0735620202
• Authors:
• Charlie Russel, Sharon Crawford, Jason Gerend

This comprehensive administrator’s reference delivers the details you need to successfully deploy, manage, and support Microsoft Windows Small Business Server 2003. The authors, experts in Microsoft operating systems and server technologies, provide easy-to-follow procedures, practical workarounds, and key troubleshooting tactics for everyday, on-the-job results. Delve into system features and capabilities—and get hands-on insights for...

Introducing WinFX(TM) The Application Programming Interface for the Next Generation of Microsoft Windows Code Name Longhorn (Pro Developer)

• ISBN:
• 0735620857
• Authors:
• Brent Rector

Get an expert, developer-focused introduction to the next generation Windows client operating system. Windows programming authority Brent Rector takes you inside the WinFX application model, explaining how its unified, managed-code environment dramatically simplifies many programmatic "housekeeping" tasks and provides application security services from the very beginning of the development process. Then you’ll jump right into compiling,...

MCTS Self-Paced Training Kit (Exam 70-561): Microsoft® .NET Framework 3.5 ADO.NET Application Development (Self-Paced Training Kits)

• ISBN:
• 0735625638
• Authors:
• Shawn Wildermuth, Jim Wightman, Mark Blomsma

EXAM PREP GUIDE Ace your preparation for the skills measured by MCTS Exam 70-561 and on the job. Work at your own pace through a series of lessons and reviews that fully cover each exam objective. Then, reinforce and apply what you ve learned through real-world case scenarios and practice exercises. This official Microsoft study guide is designed to help you make the most of your study time. Maximize your performance on the exam by learning to:...

Advanced Linux Programming

• ISBN:
• 0735710430
• Authors:
• CodeSourcery LLC, Mark L. Mitchell, Alex Samuel, Jeffrey Oldham

Advanced Linux Programming is divided into two parts. The first covers generic UNIX system services, but with a particular eye towards Linux specific information. This portion of the book will be of use even to advanced programmers who have worked with other Linux systems since it will cover Linux specific details and differences. For programmers without UNIX experience, it will be even more valuable.The second section covers material that is...

Basic Virology

• ISBN:
• 1405147156
• Authors:
• Edward K. Wagner, Martinez J. Hewlett, David C. Bloom, David Camerini

Ideal for the student seeking a solid understanding of the basic principles in this rapidly developing field, this best-selling text offers a comprehensive introduction to the fundamentals of virology. Featuring an enhanced art program now in full-color, the new edition has been updated throughout. New edition incorporates additional reading suggestions, expanded review questions, chapter outlines and full-colour artwork Contains new chapters...

Learn C on the Mac (Learn Series)

• ISBN:
• 1430218096
• Authors:
• Dave Mark

Considered a classic by an entire generation of Mac programmers, this popular guide has been completely updated for Mac OS X. Don’t know anything about programming? No problem! Acclaimed author Dave Mark starts out with the basics and takes you through a complete course in programming C using Apple’s free Xcode tools. This book is perfect for beginners learning to program. It includes all–new Mac OS X examples! Provides best practices for...

Understanding WMI Scripting: Exploiting Microsoft's Windows Management Instrumentation in Mission-Critical Computing Infrastructures (HP Technologies)

• ISBN:
• 1555582664
• Authors:
• Alain Lissoir

Understanding WMI Scripting explains to Windows and Exchange Administrators how they can use the Windows Management Instrumentation (WMI) scriptable technology available in these products to ease their day-to-day management tasks. Under Windows.NET and Exchange 2000 (SP2), Microsoft is making solid enhancements in WMI. This will dramatically extend the scripting and manageability capabilities of Windows and Exchange. Illustrated with more than...

Learning Debian Gnu/Linux

• ISBN:
• 1565927052
• Authors:
• Bill McCarty

Learning Debian GNU/Linux will guide any new user of Linux through the installing and use of Debian GNU/Linux, the entirely Open Source version of the Linux operating system. It demystifies Linux in terms familiar to Windows users and gives readers only what they need to start being successful users of Linux. Learning Debian GNU/Linux takes the reader step by step through the process of installing and setting up a Debian system, and provides a...

FileMaker Pro 6 for the Mac Fast & Easy

• ISBN:
• 1592000703
• Authors:
• Lisa A. Bucki

FileMaker Pro 6 for the Mac Fast & Easy presents the essential skills that beginning and intermediate users need to know to use the FileMaker Pro 6.0 database application effectively. It covers basic database skills, such as planning, defining fields, and creating forms and explores new features, such as using a contextual menu to sort data and batch file importing. It also introduces users to publishing database data in HTML format.

Absolute OpenBSD: UNIX for the Practical Paranoid

• ISBN:
• 1886411999
• Authors:
• Michael W. Lucas

ABSOLUTE OPENBSD is written for experienced UNIX users who want to add OpenBSD to their repertoire. It assumes a reasonable knowledge of basic UNIX commands, design, and permissions. It's a straightforward, practical, and complete guide to mastering this powerful and complex operating system. The book takes readers through the intricacies of the platform, teaching them how to manage the system with friendly explanations, background information,...

Running Xen: A Hands-On Guide to the Art of Virtualization

• ISBN:
• 0132349663
• Authors:
• Jeanna N. Matthews, Eli M. Dow, Todd Deshane, Wenjin Hu, Jeremy Bongio, Patrick F. Wilbur, Brendan Johnson

“This accessible and immediately useful book expertly provides the Xen community with everything it needs to know to download, build, deploy and manage Xen implementations.” —Ian Pratt, Xen Project Leader VP Advanced Technology, Citrix Systems   The Real–World, 100% Practical Guide to Xen Virtualization in Production Environments   Using free, open source Xen virtualization software, you can save money, gain new flexibility,...

Essential Linux Device Drivers

• ISBN:
• 0132396556
• Authors:
• Sreekrishnan Venkateswaran

“Probably the most wide ranging and complete Linux device driver book I’ve read.” --Alan Cox, Linux Guru and Key Kernel Developer   “Very comprehensive and detailed, covering almost every single Linux device driver type.” -- Theodore Ts’o, First Linux Kernel Developer in North America and Chief Platform Strategist of the Linux Foundation   The Most Practical Guide to Writing Linux Device Drivers Linux now offers an exceptionally...

Open Source Web Site Construction Kit

• ISBN:
• 0672320878
• Authors:
• Thomas Schenk

Gives readers a comprehensive survey of the best tools for building and maintaining Web sites. Author takes the reader through the process of thinking through and then building an open source Web site. Softcover.

Windows Admin Scripting Little Black Book, Second Edition

• ISBN:
• 1932111875
• Authors:
• Jesse M Torres

Windows Admin Scripting Little Black Book, 2nd Edition, shows Windows XP and 2003 users and administrators how to perform Windows management and administrative tasks using powerful scripts for just about every important task imaginable. It covers techniques for working with files, input/output, text files, and performing various network administrative tasks through scripting. It explains the concept and necessity of logon scripts, the backbone...

Windows Forms in Action: Second Edition of Windows Forms Programming with C#

• ISBN:
• 1932394656
• Authors:
• Erik Brown

Using many examples all on a common theme, this second edition of Windows Forms Programming with C# presents Windows application development in a step-by-step, easy to follow format. Written for beginner and intermediate programmers eager to get their hands dirty, the text covers fundamentals like labels, buttons, and tool strips, as well as advanced concepts like owner-drawn lists, custom controls, and two-way data binding. The book is a...

Security@Work: Pragmatische Konzeption und Implementierung von IT-Sicherheit mit Lösungsbeispielen auf Open-Source-Basis (X.systems.press) (German and German Edition)

• ISBN:
• 3540220283
• Authors:
• Jörg Eschweiler, Daniel E. Atencio Psille

Die Autoren erläutern die konzeptionellen und technischen Grundlagen des Themas IT-Sicherheit anhand anschaulicher Beispiele. Im Fokus stehen dabei die praktische Verwendbarkeit realitätsnaher Konzepte und Techniken. Hierzu werden ebenfalls aktuelle Standards erläutert und eingebunden. Um die Komplexität des Themas und seine Abhängigkeiten darzustellen, werden die Integration der einzelnen Bausteine sowie der Betrieb eines solchen...

Oracle9iR2 Data Warehousing

• ISBN:
• 1555582877
• Authors:
• Lilian Hobbs, Susan Hillson MS in CIS Boston University, Shilpa Lawande

Oracle9iR2 Data Warehousing is a guide to using the Data Warehouse features in the latest versions of Oracle -- Oracle 9i Release 1 and Release 2. Written by people on the Oracle development team that designed and implemented the code, this updated and expanded edition provides an insider's view of how the Oracle 9i Release 2 software is best used for your application. It provides a detailed look at a wide range of topics including: · New...

Advances in Information and Computer Security: Third International Workshop on Security, IWSEC 2008, Kagawa, Japan, November 25-27, 2008. Proceedings (Lecture ... Computer Science / Security and Cryptology)

• ISBN:
• 3540895973

This book constitutes the refereed proceedings of the Third International Workshop on Security, IWSEC 2008, held in Kagawa, Japan, in November 2008. The 18 revised full papers presented together with 1 invited talk were carefully reviewed and selected from 94 submissions. The papers are organized in topical sections on cryptography, signature and signcryption, software security, privacy protection and contents protection, authentication and...

Distributed and Parallel Systems: From Cluster to Grid Computing

• ISBN:
• 0387698574

Distributed and Parallel Systems: From Cluster to Grid Computing is an edited volume based on DAPSYS 2006, the 6th Austrian-Hungarian Workshop on Distributed and Parallel Systems, which is dedicated to all aspects of distributed and parallel computing. The workshop was held in conjunction with the 2nd Austrian Grid Symposium in Innsbruck, Austria in September 2006. Distributed and Parallel Systems: From Cluster to Grid Computing is designed...

MCSA/MCSE Self-Paced Training Kit (Exam 70-291): Implementing, Managing, and Maintaining a Microsoft® Windows Server(TM) 2003 Network Infrastructure, (Pro Certification)

• ISBN:
• 0735622884
• Authors:
• J.C. Mackin, Ian McLean

Announcing an all-new MCSA/MCSE Training Kit designed to help maximize your performance on Exam 70-291, a core exam for the new Windows Server 2003 certification. This kit packs the tools and features that exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world...

MCSA/MCSE Self-Paced Training Kit (Exam 70-290): Managing and Maintaining a Microsoft® Windows Server(TM) 2003 Environment, Second Edition

• ISBN:
• 0735622892
• Authors:
• Dan Holme, Orin Thomas

Announcing an all-new MCSA/MCSE Training Kit designed to help maximize your performance on Exam 70-290, a core exam for the new Windows Server 2003 certification. This kit packs the tools and features that exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world...

Ubuntu 8.10 Linux Bible

• ISBN:
• 0470294205
• Authors:
• William von Hagen

Bring yourself up to date on everything you need to know about Ubuntu Linux The Ubuntu Linux Bible  covers all of the latest developments in version 8.10 and 8.04, including tips for newcomers as well as expert guidance for seasoned system administrators. Learn about topics like the Gnome Desktop, the Bash shell, virtual machines, wireless networking, file sharing, and more. Note: CD-ROM/DVD and other supplementary materials are not included as...

Bluetongue (Biology of Animal Infections)

• ISBN:
• 0123693683

The third volume in the Institute of Animal Health (IAH) Biology of Animal Infections Series , Bluetongue discusses one of the most economically important diseases of domesticated livestock. Affecting primarily sheep particularly the improved mutton and wool breeds, it is now endemic in Africa, India, the Middle and Far East, Australia and the Americas, and over the last six years has caused a series of outbreaks throughout the Mediterranean...

Linux Networking Clearly Explained

• ISBN:
• 0125331711
• Authors:
• Bryan Pfaffenberger, Michael Jang

Passionately democratic in its advocacy of networking for the masses, this is the first book on Linux networking written especially for the novice user. Because the free, open-source Linux operating system is winning so many converts today, the number of Linux-based networks will grow exponentially over the next few years. Taking up where Linux Clearly Explained left off, Linux Networking Clearly Explained walks the reader through the creation...

User Mode Linux(R)

• ISBN:
• 0131865056
• Authors:
• Jeff Dike

With User Mode Linux you can create virtual Linux machines within a Linux computer and use them to safely test and debug applications, network services, and even kernels. You can try out new distributions, experiment with buggy software, and even test security. Now, for the first time, the creator and maintainer of User Mode Linux shows how to put it to work hands-on. Jeff Dike covers everything from getting started through running...

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

• ISBN:
• 0139696946
• Authors:
• Jonathan Cagan, Craig M. Vogel

Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.

Beware the Winner's Curse: Victories that Can Sink You and Your Company

• ISBN:
• 0195177401
• Authors:
• G. Anandalingam, Henry C. Lucas Jr.

In the roaring 1990s, many companies seemed to claim great victories-acquiring another company, obtaining state-of-the art technology, or hiring a potential CEO savior-only to find that they had made a great mistake. The term "Winner's Curse" was coined by economists to explain an effect commonly observed in auctions. In such situations, since the winning bidder is usually the most optimistic about the value of the item being auctioned, there is...

Marketing Communication: New Approaches, Technologies, and Styles

• ISBN:
• 0199276951

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and...

Perfectionism and Contemporary Feminist Values

• ISBN:
• 0253342082
• Authors:
• Professor Kimberly A. Yuracko

Although formal barriers to women's social and political participation have crumbled, society remains, to a significant degree, gendered in the roles that women and men play. Women's and men's choices regarding work and family are largely responsible for maintaining and reinforcing the differences. While feminists recognize the need to criticize women's choices, too often they focus on restrictive conditions rather than the choices themselves....

Inverted Odysseys: Claude Cahun, Maya Deren, Cindy Sherman

• ISBN:
• 0262681064

Claude Cahun, Maya Deren, and Cindy Sherman were born in different countries, in different generations--Cahun in France in 1894, Deren in Russia in 1917, and Sherman in the United States in 1954. Yet they share a deeply theatrical obsession that shatters any notion of a unified self. All three try out identities from different social classes and geographic environments, extend their temporal range into the past and future, and transform...

Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

• ISBN:
• 0275992233

In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that they must invest more heavily in reaching and communicating with their customers directly in order to stay competitive. But to many consumers, direct...

Ensuring the Quality, Credibility, and Relevance of U.S. Justice Statistics

• ISBN:
• 0309139104
• Authors:
• Panel to Review the Programs of the Bureau of Justice Statistics, National Research Council

The Bureau of Justice Statistics (BJS) of the U.S. Department of Justice is one of the smallest of the U.S. principal statistical agencies but shoulders one of the most expansive and detailed legal mandates among those agencies. Ensuring the Quality, Credibility, and Relevance of U.S. Justice Statistics examines the full range of BJS programs and suggests priorities for data collection. BJS's data collection portfolio is a solid body of work,...

Unix for Mac OS X 10.4 Tiger: Visual QuickPro Guide (2nd Edition)

• ISBN:
• 0321246683
• Authors:
• Matisse Enzer

 As Unix spreads its tentacles across users' desktops, more and more Mac users are starting to pop the hood and learn about the operating system that's at the root of it all. And there's no better way to conquer that fear than by consulting this Visual QuickPro Guide. Matisse Enzer , who wrote the first edition of this book, Unix for Mac OS X: Visual QuickPro Guide has completely updated this guide to reflect all that's new in Tiger's version...

Mac OS X Leopard Killer Tips

• ISBN:
• 0321501934
• Authors:
• Scott Kelby, Dave Gales

Killer Tips books are written with one goal in mind: to allow the reader to work faster and smarter. In other books, you’ll often find that the most useful information is found in sidebars, tips, and notes. In a Killer Tips book, there’s nothing to weed through: it’s all sidebars, tips, and notes! Here, Scott Kelby gives you only the best tips and info on Mac OS X Leopard, covering all of the new features, including Time Machine, the...

Brands: The Logos of Global Economy (International Library of Sociology)

• ISBN:
• 0415251826
• Authors:
• Celia Lury

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that...

Race and Multiculturalism in Malaysia and Singapore (Routledge Malaysian Studies)

• ISBN:
• 0415482259

This book explores race and multiculturalism in Malaysia and Singapore from a range of different disciplinary perspectives, showing how race and multiculturalism are represented, how multiculturalism works out in practice, and how attitudes towards race and multiculturalism – and multicultural practices – have developed over time. Going beyond existing studies – which concentrate on the politics and public aspects of multiculturalism –...

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

• ISBN:
• 0415776406

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically...

Interpretation in Social Relationships, Social Science and Marketing (Routledge Interpretive Marketing Research)

• ISBN:
• 0415777585
• Authors:
• John O'shaughnessy

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary...

A Philosophical Investigation of Rape (Routledge Research in Gender and Society)

• ISBN:
• 0415990297
• Authors:
• Louise Du Toit

This book offers a critical feminist perspective on the widely debated topic of transitional justice and forgiveness. Louise Du Toit examines the phenomenon of rape with a feminist philosophical discourse concerning women’s or ‘feminine’ subjectivity and selfhood. She demonstrates how the hierarchical dichotomy of male active versus female passive sexuality – which obscures the true nature of rape – is embedded in the dominant western...

Researching Operations Management

• ISBN:
• 0415990556

Researching Operations Management fills the growing need for a comprehensive textbook and reference on doing quality research in the field of Operations Management (OM). It addresses the particular problem—especially for advanced students and beginning researchers—that many academic departments specialize in just one or a few approaches to research. As a result many students and researchers are not exposed to the breadth of possible research...

Salesforce.com For Dummies (For Dummies (Computer/Tech))

• ISBN:
• 047004893X
• Authors:
• Tom Wong, Liz Kao

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether...

Fedora Linux Toolbox: 1000+ Commands for Fedora, CentOS and Red Hat Power Users

• ISBN:
• 0470082917
• Authors:
• Christopher Negus, Francois Caen

In this handy, compact guide, you’ll explore a ton of powerful Fedora Linux commands while you learn to use Fedora Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Fedora, CentOS, Red Hat Enterprise Linux, or any other Linux...

AdWords For Dummies (For Dummies (Computer/Tech))

• ISBN:
• 0470152524
• Authors:
• Howie Jacobson

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that...

Deploying and Administering Windows Vista Bible

• ISBN:
• 0470180218
• Authors:
• Bob Kelly, Nelson Ruest, Danielle Ruest

Although analysts expect the majority of enterprises to tread slowly into migration, there certainly will be early adopters, as there are with any system or device. Because Microsoft has announced that it will support Windows 2000 only until the year 2010, enterprises using older versions of Windows will not have much time for leisurely testing and pilot projects before they need to seriously consider migrating to and deploying Windows Vista....

Linux: The Complete Reference, Sixth Edition

• ISBN:
• 007149247X
• Authors:
• Richard Petersen

Your one-stop guide to Linux--fully revised and expanded Get in-depth coverage of all Linux features, tools, and utilities from this thoroughly updated and comprehensive resource, designed for all Linux distributions. Written by Linux expert Richard Petersen, this book explains how to get up-and-running on Linux, use the desktops and shells, manage applications, deploy servers, implement security measures, and handle system and network...

A Practical Guide to Linux(R) Commands, Editors, and Shell Programming

• ISBN:
• 0131478230
• Authors:
• Mark G. Sobell

Praise for Mark Sobell's Books "I keep searching for books that collect everything you want to know about a subject in one place, and keep getting disappointed. Usually the books leave out some important topic, while others go too deep in some areas and must skim lightly over the others. A Practical Guide to Red Hat(R) Linux(R) is one of those rare books that actually pulls it off. Mark G. Sobell has created a single reference for Red Hat Linux...

The Great War and the Language of Modernism

• ISBN:
• 0195101766
• Authors:
• Vincent Sherry

With the expressions ""Lost Generation"" and ""The Men of 1914,"" the major authors of modernism designated the overwhelming effect the First World War exerted on their era. Literary critics have long employed the same phrases in an attempt to place a radically experimental, specifically modernist writing in its formative, historical setting. What real basis did that Great War provide for the verbal inventiveness of modernist poetry and fiction?...

The Advanced Dictionary of Marketing: Putting Theory to Use

• ISBN:
• 0199285993
• Authors:
• Scott Dacko

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of...

Advanced Windows Debugging

• ISBN:
• 0321374460
• Authors:
• Mario Hewardt, Daniel Pravat

&> -- Bob Wilton, Escalation Engineer, Critical Problem Resolution Team, Microsoft   “An excellent reference for both intermediate and advanced debuggers: highly practical, and filled with tricks and strategies. This book stands out from all other Win32 debugging literature, thanks to its in-depth examples–including resolving intricate problems like stack and heap corruptions.” -- Kinshuman, Development Lead, Windows Core OS Division,...

Marketing: The Basics (Basics (Routledge Hardcover))

• ISBN:
• 0415380804
• Authors:
• Moore/Pareek

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the...

SUSE Linux Toolbox: 1000+ Commands for openSUSE and SUSE Linux Enterprise

• ISBN:
• 0470082925
• Authors:
• Christopher Negus, Francois Caen

In this handy, compact guide, you’ll explore a ton of powerful SUSE Linux commands while you learn to use SUSE Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running openSUSE and SUSE Linux Enterprise or any other Linux...

Ubuntu Linux Toolbox: 1000+ Commands for Ubuntu and Debian Power Users

• ISBN:
• 0470082933
• Authors:
• Christopher Negus, Francois Caen

In this handy, compact guide, you’ll explore a ton of powerful Ubuntu Linux commands while you learn to use Ubuntu Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution.

Professional Windows Live Programming (Programmer to Programmer)

• ISBN:
• 0470110015
• Authors:
• Jon Arking

*Windows Live is the collective name for a group of Microsoft tools whose services and user data are available anywhere-without ever having to install an application *Windows Live currently consists of: Windows Live Mail, Windows Live Safety Center, Windows Live Favorites, Windows Live OneCare, Windows Live Messenger, Windows Live Search, and Windows Live Local *Certified Microsoft Software Developer Jon Arking shares his experience in...

Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!

• ISBN:
• 0470116250
• Authors:
• Frank J. Rumbauskas Jr.

Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" -Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else)...

Professional Windows Vista Gadgets Programming (Programmer to Programmer)

• ISBN:
• 047017661X
• Authors:
• Wei-Meng Lee

As an easy-to-use application that provides information at a glance, a gadget allows users to quickly and easily obtain weather information, RSS news feeds, and much more. In Windows Vista, there are two types of gadgetsSidebar and SideShow gadgets and Microsoft MVP author Wei-Meng Lee covers both. You’ll begin by walking through the development of a simple gadget, and then each successive chapter breaks down the specific APIs that are...

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

• ISBN:
• 047018387X
• Authors:
• John Gerzema, Edward Lebar

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in...

Windows Home Server: Protect and Simplify your Digital Life

• ISBN:
• 0470186259
• Authors:
• Rick Hallihan

Your home network contains vital files for your life in today's digital world — photos, records, personal correspondence, music. This guide shows you how to back up those files and access them from anywhere using Windows Home Server. It helps you define your needs and choose the right product, install and set up Windows Home Server, create and use accounts and permissions, manage automatic backups, set up a system to facilitate data storage,...

Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive Leadership Series)

• ISBN:
• 0470227540
• Authors:
• Don Peppers, Martha Rogers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your...

Active Directory For Dummies (For Dummies (Computer/Tech))

• ISBN:
• 0470287209
• Authors:
• Steve Clines, Marcia Loughry

Whether you’re new to Active Directory (AD) or a savvy system administrator looking to brush up on your skills, Active Directory for Dummies, 2nd Edition will steer you in the right direction! Since its original release, Microsoft’s implementation of the lightweight directory access protocol (LDAP) for the Windows Server line of networking software has become one of the most popular directory service products in the world. If you are...

Guerrilla Marketing For Dummies (For Dummies (Business & Personal Finance))

• ISBN:
• 0470289678
• Authors:
• Jonathan Margolis, Patrick Garrigan

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and...

Linux Bible 2009 Edition: Boot up Ubuntu, Fedora, KNOPPIX, Debian, openSUSE, and more (Bible (Wiley))

• ISBN:
• 0470373679
• Authors:
• Christopher Negus

As the ultimate resource on the basics of the Linux desktops, servers, and programming tools, this book is written by the ultimate author on all things Linux. This transition resource is ideal if you are making the move from Windows or Macintosh to using Linux as your desktop system, and explains the Linux technology, offers detailed installation instructions, and includes step-by-step descriptions of key desktop and server components. You’ll...

Prove It before You Promote It: How to Take the Guesswork Out of Marketing

• ISBN:
• 0470381183
• Authors:
• Steve Cuno

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to...

Windows 7 For Dummies Quick Reference (For Dummies (Computer/Tech))

• ISBN:
• 0470489618
• Authors:
• Greg Harvey

This handy reference covers all the must-know elements of Windows 7 The much-anticipated Windows 7 operating system brings lots of new elements to Windows, and you may have lots of questions. You'll find the answers quickly and easily in Windows 7 For Dummies Quick Reference - a concise, convenient reference you can keep by your PC. Windows 7 For Dummies Quick Reference covers all the information you need most often: tips on navigating the new...

Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers

• ISBN:
• 047083367X
• Authors:
• Kelley Robertson

This unique sales guide presents customer-focused selling strategies utilizing the GUEST approach to selling. Training expert Kelley Robertson provides a blueprint for success, by outlining a step-by-step process that shows readers exactly how to apply the concepts he presents. Written in easy-to-understand language, this book is a guide for people who are serious about increasing their sales, while improving their customer service.

An Introduction to Modern Cosmology

• ISBN:
• 0470848340
• Authors:
• Andrew Liddle

A concise, accessible introduction to this exciting and dynamic subject. * Adopts an approach grounded in physics rather than mathematics. * Includes worked examples and student problems, along with hints for solving them and the numerical answers. * Many reviewers have commented that this is one of the best 'introductory undergraduate level' texts on the subject and they would all welcome a Second Edition.

The Selling Fox: A Field Guide for Dynamic Sales Performance

• ISBN:
• 0471061808
• Authors:
• Jim Holden

Advanced Praise for THE SELLING FOX "A terrific book for the advanced sales professional. Jim Holden helps you create an easy-to-follow and battle-tested system that will lead to higher sales, more competitive victories, and stronger relationships at the executive level. It is a must-read for those who are serious about developing more business." –– Gerhard Gschwandtner, founder and Publisher, Selling Power "Many books have been written...

Event Sponsorship (The Wiley Event Management Series)

• ISBN:
• 0471126012
• Authors:
• Bruce E. Skinner, Vladimir Rukavina

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents...

Specialty Shop Retailing: How to Run Your Own Store Revised

• ISBN:
• 0471212644
• Authors:
• Carol L. Schroeder

Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." –Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing.... Schroeder apparently has done it all, or most–and, thankfully, shes willing to share it with the...

Managing Scientists: Leadership Strategies in Scientific Research

• ISBN:
• 0471226149
• Authors:
• Alice M. Sapienza

As any scientist working in today’s research environment will tell you, poor management is more than a nuisance at the edges of laboratory work. Scientists are human beings first, and ineffective leadership will wreak havoc. Labs will get thrown into turmoil, personality conflicts will undermine teamwork, discrimination will isolate group members, and the creativity so essential to truly great work will vanish. To say that leadership quality...

Marketing Unwrapped

• ISBN:
• 0471486949
• Authors:
• Ray Perry

Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments, as well as the development of new skills and enhanced competences. This book 'unwraps' the various...

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life

• ISBN:
• 0471703230
• Authors:
• Matt Oechsli

This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat...

SUSE Linux10 Bible

• ISBN:
• 0471754889
• Authors:
• Justin Davies, Roger Whittaker, William von Hagen

Includes new coverage of Novell Linux Desktop and Open Enterprise Server (Novell's traditional environment running on SUSE), with information on YaST management tools and the OpenExchange e-mail server Introduces basic Linux methodologies, including partitions, filesystems, filesystem layout, and more Covers the SUSE system, command line programs, implementing online services, and using SUSE business tools in the enterprise setting Features a...

Cleaning Windows Vista For Dummies (For Dummies (Computer/Tech))

• ISBN:
• 0471782939
• Authors:
• Allen Wyatt

Find out what you should clean, when, and how Dump programs you don't need, archive data, and bring order to your desktop Here's a handy household hint - getting control of all the clutter on your PC will make it run faster and more efficiently. This book is like a closet full of cleaning tools that help you organize your data and e-mail, archive the stuff you do need to keep, toss old cookies, tune up your file system, and much more. Discover...

Relativity, Thermodynamics and Cosmology

• ISBN:
• 0486653838
• Authors:
• Richard C. Tolman

This landmark study by a distinguished physicist develops three important themes: a coherent and inclusive account of Einstein’s theory of relativity; the extension of thermodynamics to special and general relativity; and the applications of relativistic mechanics and relativistic thermodynamics in the construction and interpretation of cosmological models.

The Mysterious Universe

• ISBN:
• 0521090016
• Authors:
• James Jeans

Originating from the Rede Lecture delivered at the University of Cambridge in November 1930, this book is based upon the conviction that the teachings and findings of astronomy and physical science are destined to produce an immense change on our outlook on the universe as a whole, and on views about the significance of human life. The author contends that the questions at issue are ultimately one for philosophical discussion, but that before...

European Union Public Law: Text and Materials

• ISBN:
• 0521882370
• Authors:
• Damian Chalmers, Adam Tomkins

Since its publication in 2006, European Union Law has quickly established itself as one of the leading textbooks in the field, providing the student with both a comprehensive text and collection of materials. European Union Public Law brings together those sections of the title which look at the constitutional and institutional law of the EU, making it ideal for students undertaking a more focused study of the Union. Its proven successful...

Understanding the Linux Kernel (2nd Edition)

• ISBN:
• 0596002130
• Authors:
• Daniel P. Bovet, Marco Cesati

The new edition of Understanding the Linux Kernel takes you on a guided tour through the most significant data structures, many algorithms, and programming tricks used in the kernel. Probing beyond the superficial features, the authors offer valuable insights to people who want to know how things really work inside their machine. Relevant segments of code are dissected and discussed line by line. The book covers more than just the functioning of...

Practical Unix & Internet Security, 3rd Edition

• ISBN:
• 0596003234
• Authors:
• Simson Garfinkel, Gene Spafford PH.D., Alan Schwartz PH.D.

When Practical Unix Security was first published more than a decade ago, it became an instant classic. Crammed with information about host security, it saved many a Unix system administrator from disaster. The second edition added much-needed Internet security coverage and doubled the size of the original volume. The third edition is a comprehensive update of this very popular book - a companion for the Unix/Linux system administrator who needs...

Linux Annoyances for Geeks

• ISBN:
• 0596008015
• Authors:
• Michael Jang

GNU/Linux is an immensely popular operating system that is both extremely stable and reliable. But it can also induce minor headaches at the most inopportune times, if you're not fully up to speed with its capabilities. A unique approach to running and administering Linux systems, "Linux Annoyances for Geeks" addresses the many poorly documented and under-appreciated topics that make the difference between a system you struggle with and a system...

Mac OS X Tiger for Unix Geeks

• ISBN:
• 0596009127
• Authors:
• Brian Jepson, Ernest E Rothman PH.D.

If you're one of the many Unix developers drawn to Mac OS X for its Unix core, you'll find yourself in surprisingly unfamiliar territory. Unix and Mac OS X are kissing cousins, but there are enough pitfalls and minefields in going from one to another that even a Unix guru can stumble, and most guides to Mac OS X are written for Mac aficionados. For a Unix developer, approaching Tiger from the Mac side is a bit like learning Russian by reading...

Linux System Programming

• ISBN:
• 0596009585
• Authors:
• Robert Love

This book is about writing software that makes the most effective use of the system you're running on -- code that interfaces directly with the kernel and core system libraries, including the shell, text editor, compiler, debugger, core utilities, and system daemons. The majority of both Unix and Linux code is still written at the system level, and Linux System Programming focuses on everything above the kernel, where applications such as...

Unix in a Nutshell, Fourth Edition

• ISBN:
• 0596100299
• Authors:
• Arnold Robbins, Robbins Arnold

As an open operating system, Unix can be improved on by anyone and everyone: individuals, companies, universities, and more. As a result, the very nature of Unix has been altered over the years by numerous extensions formulated in an assortment of versions. Today, Unix encompasses everything from Sun's Solaris to Apple's Mac OS X and more varieties of Linux than you can easily name. The latest edition of this bestselling reference brings Unix...

Windows Powershell Cookbook

• ISBN:
• 0596528493
• Authors:
• Lee Holmes

This Cookbook by Windows PowerShell team developer Lee Holmes provides hundreds of tested scripts that you can use right away to get Microsoft's new tool working for you. More than 150 recipes, combined with a concise task-based introduction to the Windows PowerShell scripting language and environment, make it the perfect look-up guide when you encounter a thorny problem, or need a quick solution. The ideal companion to any tutorial or...

SUSE Linux 10.0 Unleashed

• ISBN:
• 0672327260
• Authors:
• Mike McCallister

Master the newest version of SUSE Linux with SUSE Linux 10 Unleashed . This comprehensive guide to SUSE Linux includes a DVD with the full version of SUSE Linux 10.0 and provides you with intermediate and advanced information to guide you through the installation, management and maintenance of your SUSE Linux 10.0 system. You will gain expert insight into the most important topics, including: Configuring with YaST2 and SaX2 Launching your...

Windows Server 2008 Unleashed

• ISBN:
• 0672329301
• Authors:
• Rand Morimoto, Michael Noel, Omar Droubi, Ross Mistry, Chris Amaris

Windows Server 2008 Unleashed covers the planning, design, prototype testing, implementation, migration, administration, and support of a Windows 2008 and Active Directory environment, based on more than three and a half years of early adopter experience in full production environments. This book addresses not only what is new with Windows 2008 compared to previous versions of the Windows Server product, but also what is different and how the...

openSUSE Linux Unleashed

• ISBN:
• 067232945X
• Authors:
• Michael McCallister

DVD Includes openSUSE 10.3   openSUSE Linux Unleashed presents comprehensive coverage of the community version of SUSE Linux, one of the most popular and most complete Linux distributions in the world.   This book provides detailed information on installing, using, and administering openSUSE. You’ll learn how to unleash the vast array of software products included in openSUSE so that you can use it as a desktop computer, as a professional...

Microsoft® Windows Server(TM) 2003 Terminal Services (Pro-One-Offs)

• ISBN:
• 0735619042
• Authors:
• Bernhard Tritsch

Get essential guidance on how to configure and manage thin-client application servers and centralized applications—and help reduce ownership costs—using Microsoft Windows Server 2003 Terminal Services.

Microsoft Windows Vista Step by Step

• ISBN:
• 0735622698
• Authors:
• Joan Preppernau

The smart way to learn the latest version of Microsoft Windows--one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting help to master the fundamentals of working with Windows Vista, including how to navigate the new user interface and how to use the new search features for finding anything on your desktop. You will learn how to manage files and folders to simplify your...

Windows Vista(TM) Resource Kit

• ISBN:
• 0735622833
• Authors:
• Mitch Tulloch, Tony Northrup, Jerry Honeycutt, Ed Wilson, Ralph Ramos, The Windows Vista Team

Get the definitive reference for deploying, configuring, and supporting Microsoft® Windows Vista(tm)--with expert insights from Microsoft Most Valuable Professionals (MVPs) and the Windows Vista Team. This official Microsoft RESOURCE KIT provides more than 1,500 pages of in-depth technical guidance on automating deployment; implementing security enhancements; administering group policy, files and folders, and programs; and troubleshooting for...

Introducing Windows Server 2008

• ISBN:
• 0735624216
• Authors:
• Mitch Tulloch; The Microsoft Windows Server Team

Take a first look at the next generation of Windows Server with insights direct from the popular author and Microsoft MVP Mitch Tulloch and the Microsoft Windows Server team. With this insider s introduction, you will get to preview and evaluate Windows Server code name Longhorn. You will learn how to use new features that help you improve security, performance, reliability, and operational efficiency, as well as how to automate deployment and...

Windows Server 2008 Inside Out

• ISBN:
• 0735624380
• Authors:
• William R. Stanek

Learn how to conquer Windows Server 2008 from the inside out! Designed for system administrators, this definitive resource features hundreds of timesaving solutions, expert insights, troubleshooting tips, and workarounds for administering Windows Server 2008 all in concise, fast-answer format. You will learn how to perform upgrades and migrations, automate deployments, implement security features, manage software updates and patches, administer...

The Insanity Defense the World Over

• ISBN:
• 0739115928
• Authors:
• Heather Ahn-Redding

The Defense of Insanity, The World Over is the tenth in a series of books that examines and compares social issues or social problems from an explicitly comparative perspective. This volume examines and compares the criteria and procedures surrounding the defense of insanity across twenty-two countries.

Democracy and Regulation: How the Public can Govern Essential Services

• ISBN:
• 0745319432
• Authors:
• Greg Palast, Jerrold Oppenheim, Theo MacGregor

Essential services are being privatised the world over. Whether it's water, gas, electricity or the phone network, everywhere from Sao Paulo in Brazil to Leeds in the UK is following the US economic model and handing public services over to private companies whose principal interest is raising prices. Yet it's one of the world's best kept secrets that Americans pay astonishingly little for high quality public services. Uniquely in the world,...

Women's Rights (Small Guides to Big Issues)

• ISBN:
• 0745323480
• Authors:
• Geraldine Terry

All over the world, women and girls are being denied their social, economic, political and civil rights. The aim of this book is to expose this systematic discrimination wherever it occurs – in education, access to public services, in reaping benefits from trade, and elsewhere. The book also explores violence against women and looks at how the HIV/AIDS epidemic in Africa is linked to the denial of women’s rights. Geraldine Terry looks at...

A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

• ISBN:
• 0745326897
• Authors:
• William Dinan, David Miller

--Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

Fashion Brands: Branding Style from Armani to Zara

• ISBN:
• 0749453052
• Authors:
• Mark Tungate

Once a luxury that only the elite could afford, fashion is now widely accessible.  While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable.  How has this transformation occurred?  Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have...

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

• ISBN:
• 0749454849
• Authors:
• Richard Gibbs, Andrew Humphries

Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently.  Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing...

Marketing Research for Managers, Third Edition (Chartered Institute of Marketing)

• ISBN:
• 0750654538
• Authors:
• Sunny Crouch, Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case...

Supply Chain Strategies: Customer Driven and Customer Focused

• ISBN:
• 0750655518
• Authors:
• Tony Hines

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in...

Handbook of CRM: Achieving Excellence through Customer Management

• ISBN:
• 0750664371
• Authors:
• Adrian Payne

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and...

Marketing Plans for Service Businesses, Second Edition: A Complete Guide

• ISBN:
• 075066746X
• Authors:
• Malcolm McDonald, Adrian Payne

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key...

The Larder Chef, Fourth Edition: Food Preparation and Presentation

• ISBN:
• 0750668997
• Authors:
• W K H Bode, M J Leto

The Larder Chef reflects the changing attitude to food and its preparation in recent years. While still retaining its practical approach, it recognizes current trends and fashions in food presentation and service style. A number of new illustrations have been added to the book for greater clarity. National Diploma students, apprentice chefs and catering students will find this manual particularly useful. * An authoritative, clear and practical...

Chemical Process Safety, Third Edition: Learning from Case Histories

• ISBN:
• 075067749X
• Authors:
• Roy E. Sanders

Gives insight into eliminating specific classes of hazards, while providing real case histories with valuable messages. There are practical sections on mechanical integrity, management of change, and incident investigation programs, along with a long list of helpful resources. New chapter in this edition covers accidents involving compressors, hoses and pumps. * Stay up to date on all the latest OSHA requirements, including the OSHA required...

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

• ISBN:
• 0750686669
• Authors:
• Daniel C. Funk

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the...

eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)

• ISBN:
• 0750689455
• Authors:
• Dave Chaffey, PR Smith

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing...

Corporate Communications: Theory and Practice

• ISBN:
• 0761944354
• Authors:
• Dr Joep P Cornelissen

Instructors: Please click here to request a review copy of this title for adoption consideration. Desk copies are available by calling 1-800-818-7243. `A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to...

Red Hat Linux 9 for Dummies

• ISBN:
• 0764539906
• Authors:
• Jon 'maddog' Hall, Paul G. Sery

* Linux is the most popular open source operating system; Red Hat has strong international distribution and, according to IDC, controls approximately 700f the Linux market in the United States * Red Hat updates twice a year; this book shows Linux newcomers as well as users of earlier versions how to install, configure, and use the newest version * Covers preparing the hard drive for Linux, connecting to a network or the Internet, working with...

Windows XP All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))

• ISBN:
• 0764574639
• Authors:
• Woody Leonhard

Windows is the number one operating system in the world.  There’s a lot to Windows XP, with office productivity applications, multimedia features, the Internet, and security upgrades. Now and then, you probably wish you could call Tech Support. That’s when you’ll be grateful to have nine books about Windows XP in one — Windows XP All-in-One Desk Reference For Dummies, Second Edition .  It replaces a whole shelf of reference books and...

SUSE Linux 9.3 For Dummies

• ISBN:
• 0764596152
• Authors:
• Naba Barkakati

This easy-to-understand book for beginning SUSE Linux users starts off with step-by-step installation instructions and a discussion of what happens when the system is started for the first time Explains how to use SUSE on the desktop, work with the file manager, connect to the Internet, and set up a home network Topics addressed include performing everyday tasks, such as browsing the Web; reading e-mail and newsgroups; and using the...

The Commercial Banking Regulatory Handbook (Pricewaterhousecoopers Regulatory Handbooks)

• ISBN:
• 0765606534
• Authors:
• PricewaterhouseCoopers

Practical help for dealing with the intense regulatory scrutiny relating to bank safety and soundness. The handbook focuses on the laws and regulations most critical for successful safety examinations, including audits, accounting standards, capital adequacy and lending limits.

Linux Power Tools

• ISBN:
• 0782142265
• Authors:
• Roderick Smith

Linux, a robust UNIX-like open source operating system, is reportedly installed on over 20 million computers. While Red Hat is by far the most popular version of Linux, there are several other major distributions: Debian, Mandrake, Slackware, and UnitedLinux--the merging of Caldera/SCO, Connectiva, SuSE, and TurboLinux. Linux Power Tools goes well beyond the other books and gives you the advanced skills you need to become the ultimate power user...

Personality and Work: Reconsidering the Role of Personality in Organizations

• ISBN:
• 0787960373

The subject of personality has received increasing attention from industrial/organizational psychologists in both research and practice settings over the past decade. But while there is an overabundance of information related to the narrow area of personality testing and employee selection, there has been no definitive source offering a broader perspective on the overall topic of personality in the workplace. Personality and Work at last...

Special Edition Using Microsoft Windows Vista

• ISBN:
• 0789734729
• Authors:
• Robert Cowart, Brian Knittel

A new edition of this title is available, ISBN-10: 0789737817 ISBN-13: 9780789737816     Que crafted this book to grow with you, providing the reference material you need as you move toward Vista proficiency and use of more advanced features. If you buy only one book on Vista, Special Edition Using Microsoft ® Windows ® Vista is the only book you need.     Tired of the constant barrage of spam, spyware, viruses and other Net nasties? We...

Crisis Management by Apology: Corporate Responses to Allegations of Wrongdoing (Lea's Communication Series)

• ISBN:
• 0805837884
• Authors:
• Keith Michael Hearit

Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and...

Feminism, Sexuality, and Politics: Essays by Estelle B. Freedman (Gender and American Culture)

• ISBN:
• 0807830313
• Authors:
• Estelle B. Freedman

One of a small group of feminist pioneers in the historical profession, Estelle B. Freedman teaches and writes about women's history with a passion informed by her feminist values. Over the past thirty years, she has produced a body of work in which scholarship and politics have never been mutually exclusive. This collection brings together eleven essays--eight previously published and three new--that document the evolving relationship between...

Biology, Medicine, and Surgery of Elephants

• ISBN:
• 0813806763

Elephants are possibly the most well-known members of the animal kingdom. The enormous size, unusual anatomy, and longevity of elephants have fascinated humans for millenia. Biology, Medicine, and Surgery of Elephants serves as a comprehensive text on elephant medicine and surgery. Based on the expertise of 36 scientists and clinical veterinarians, this volume covers biology, husbandry, veterinary medicine and surgery of the elephant as known...

New Product Development and Delivery: Ensuring Successful Products Through Integrated Process Management

• ISBN:
• 0814407137
• Authors:
• Dale Brethauer

Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead...

The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers

• ISBN:
• 0814471412
• Authors:
• Dick Canada

There's nothing easier, more natural--or more dangerous--than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as "you must be aggressive to succeed in sales" or "lower your price to close the sale." The 24 Sales Traps and How to Avoid Them debunks sales truisms like these. Based on field-tested and scientifically validated...

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

• ISBN:
• 0814472192
• Authors:
• Winslow "Bud" Johnson

The best products in the world will fail if they don't have a good marketing plan to spell out exactly how their creators will generate new and continuing sales. Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for...

BUZZ: How to Create It and Win with It

• ISBN:
• 0814474624
• Authors:
• Edward I. Koch, Christy Heady

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring...

Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

• ISBN:
• 0814478808
• Authors:
• Paul S. Goldner

Drawing on the author's vast enthusiasm and insights acquired over a successful career, this book outlines valuable strategies and techniques for developing a complete selling system that works. Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula.

Teleselling Techniques That Close the Sale

• ISBN:
• 0814479391
• Authors:
• Flyn L. Penoyer

Only practice makes perfect -- especially when it comes to selling products and services on the telephone. But very few people working in the fast-growing field of telesales understand what they should be practicing. The fact is that there Is a unique set of techniques and methods that work best on the phone, and Teleselling Techniques That Close the Sale is the first book to clearly and completely outline the rules of the game. Based on the...

Gender Myths v. Working Realities: Using Social Science to Reformulate Sexual Harassment Law

• ISBN:
• 0814799175
• Authors:
• Theresa Beiner

Both the courts and the public seem confused about sexual harassmentâ€"what it is, how it functions, and what sorts of behaviors are actionable in court. Theresa M. Beiner contrasts perspectives from social scientists on the realities of workplace sexual harassment with the current legal standard. When it comes to sexual harassment law, all too often courts (and employers) are left in the difficult position of grappling with vague legal...

The Slave Trade (Slavery in the Americas)

• ISBN:
• 0816061343
• Authors:
• Matthew Kachur

The transatlantic slave trade forcibly brought thousands of Africans to the Americas. In doing so, it impacted peoples and cultures across the globe. The legacy of the slave trade has had lasting effects on the American culture for generations. From the new set "Slavery in the Americas", "The Slave Trade" explores this intriguing time in American history more thoroughly. Topics include: slavery's beginnings in North America; the need for sugar...

Time Travels: Feminism, Nature, Power (Next Wave: New Directions in Women's Studies)

• ISBN:
• 0822335662
• Authors:
• Elizabeth Grosz

Recently, the distinguished feminist theorist Elizabeth Grosz has turned her critical acumen toward rethinking time and duration. Time Travels brings her trailblazing essays together to show how reconceptualizing temporality transforms and revitalizes key scholarly and political projects. In these essays, Grosz demonstrates how imagining different relations between the past, present, and future alters understandings of social and scientific...

Health Communication in the New Media Landscape

• ISBN:
• 0826101224

This book presents innovative, media-based methods of health communication for health care professionals, public health officials, and communication experts. As a media-based text, Health Communication demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. This unique book addresses the following: The role technology can and will play in health...

The Psychology of Death: 3rd Edition

• ISBN:
• 0826113001

**Springer Publishing Company is pleased to announce the launch of our Paperback Reprint Program.** In this extensively updated and revised edition, Dr. Kastenbaum continues to examine and expand upon issues of dying and the ways in which we shape and reshape our conceptions of death. New to the Third Edition are chapters on how we construct death; Death in adolescence and adulthood including discussion on suicide, physician assisted death and...

The International Encyclopedia of Depression

• ISBN:
• 0826137938

Depression is the second most disabling disorder in the world. On a daily basis, virtually all practicing psychologists, psychiatrists, and social workers confront patients with primary or secondary depression. The wealth of information available globally on depression is enormous, but has not been summarized into a comprehensive encyclopedia-until now. Experts from around the globe have been selected to present interdisciplinary coverage of all...

Practical Hacking Techniques and Countermeasures

• ISBN:
• 0849370574
• Authors:
• Mark D. Spivey

Examining computer security from the hacker's perspective, Practical Hacking Techniques and Countermeasures employs virtual computers to illustrate how an attack is executed, including the script, compilation, and results. It provides detailed screen shots in each lab for the reader to follow along in a step-by-step process in order to duplicate and understand how the attack works. It enables experimenting with hacking techniques without fear of...

Aboriginal Suicide Is Different: A Portrait of Life And Self Destruction

• ISBN:
• 0855754982
• Authors:
• Colin Tatz

Every Australian's birthright includes the expectation of a healthy and possibly happy life of some longevity, assisted by all the services which a civilised society can make possible. But this is not yet within the Aboriginal (or Maori, Pacific Islander, Canadian Inuit and American Indian) grasp. That so many young Aboriginal people prefer death to life implies a rejection of what people in the broader Australian society, have on offer. It...

89 Learning Points for Coaching Call Center CSR's

• ISBN:
• 0874259460
• Authors:
• Peter Garber

The traditional role of the call center supervisor is a thing of the past. Being an effective coach is fast becoming the most valuable asset you can offer your employees, call center and organization. This interactive training guide is designed for those responsible for the ultimate success of the call center. It is packed with tips and strategies that will help you do your job better and continuously coach your CSR s to improve their skills and...

American Narcissism: The Myth of National Superiority

• ISBN:
• 0875864678
• Authors:
• Wilber W. Caldwell

Nationalism is not unique to America: it was invented with the birth of modern nations. But nationalism is unique in America. Americans conceive themselves and their nation to be incontrovertibly superior to the other peoples and nations of the earth. When does national pride cross the invisible boundary that separates benign patriotism and malignant nationalism? Americans have much to be proud of, but national pride can cross the invisible...

Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships

• ISBN:
• 0938721828
• Authors:
• Richard A. Buckingham

(Kiplinger Books) A presentation of all of the necessary steps businesses should take in order to ensure that their clients keep coming back. A guide to being the best at customer service, with an emphasis on fostering repeat business and customer referrals. Twelve tools for maintaining and strengthening customer relationships. DLC: Customer services--United States.

Arguing Fundamental Rights (Law and Philosophy Library)

• ISBN:
• 1402049188

Arguing Fundamental Rights explores the path-breaking Theory of Constitutional Rights of Robert Alexy. The critical analysis of the structural elements of Alexy’s theory is combined with an assessment of its applied relevance, with special attention being paid to the UK Human Rights Act and the fundamental rights protection in the European Union (before and after the Charter of Fundamental Rights of 2000). The book is unique in combining a...

Fashion Marketing

• ISBN:
• 1405139536
• Authors:
• Mike Easey

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the...

Tourism and Hospitality Marketing: A Global Perspective

• ISBN:
• 1412946875
• Authors:
• Simon Hudson

This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing...

Industrial Safety and Health for Goods and Materials Services (Handbook of Safety and Health for the Service Industry)

• ISBN:
• 1420053787
• Authors:
• Charles D. Reese

Industrial Safety and Health for Goods and Materials Services focuses on the safety requirements of the wholesale and retail trades, including warehousing. This detailed text describes the hazards associated with chemicals, compressed gases, and fire. In addition to discussing the ergonomics behind hand tools, ladders, machine guarding, material handling, and industrial trucks, the book: Addresses interventions and preventive approaches to...

The Definitive Guide to CentOS

• ISBN:
• 1430219300
• Authors:
• Peter Membrey, Tim Verhoeven, Ralph Angenendt

CentOS is just like Red Hat, but without the price tag and with the virtuous license. When belts have to be tightened, we want to read about an OS with all the features of a commercial Linux variety, but without the pain. The Definitive Guide to CentOS is the first definitive reference for CentOS and focuses on CentOS alone, the workhorse Linux distro, that does the heavy lifting in small and medium-size enterprises without drawing too much...

Windows Server 2003 Security Infrastructures: Core Security Features (HP Technologies)

• ISBN:
• 1555582834
• Authors:
• Jan De Clercq

Windows Server 2003 Security Infrastructures is a must for anyone that wants to know the nuts and bolts of Windows Server 2003 security and wants to leverage the operating system's security infrastructure components to build a more secure I.T. infrastructure. The primary goal of this book is to provide insights into the security features and technologies of the Windows Server 2003 operating system. It also highlights the security principles an...

Top Telemarketing Techniques

• ISBN:
• 1564146855
• Authors:
• Ellen Bendremer

Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most...

Lawyers, Money, and Success: The Consequences of Dollar Obsession

• ISBN:
• 1567201342
• Authors:
• Macklin Fleming

Retired Justice Macklin Fleming argues that in its quest for money, the legal profession has lost sight of its true tasks and responsibilities, with the result that the profession is rife with client dissatisfaction, public distrust, and individual lawyer discontent. Money is now the measure of success, he says, and honesty has been diluted, while fiduciary responsibility has eroded. Fleming elaborates his case with unusual rigor. "In the quest...

Programming Windows®, Fifth Edition (Microsoft Programming Series)

• ISBN:
• 157231995X
• Authors:
• Charles Petzold

"Look it up in Petzold" remains the decisive last word in answering questions about Windows development. And in PROGRAMMING WINDOWS, FIFTH EDITION, the esteemed Windows Pioneer Award winner revises his classic text with authoritative coverage of the latest versions of the Windows operating system—once again drilling down to the essential API heart of Win32 programming. Topics include:• The basics—input, output, dialog boxes• An...

Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Library of Executive Excellence)

• ISBN:
• 1574442864
• Authors:
• Norton Paley

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you,...

Acquiring, Processing, and Deploying: Voice of the Customer

• ISBN:
• 1574442902
• Authors:
• M. Larry Shillito

Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end.Shillito...

Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results

• ISBN:
• 1576755010
• Authors:
• Bill Treasurer

Courage is the elemental, but often overlooked, key to business success. But how do you create a courageous workforce? How can you, as a manager, help your workers to take risks, confront crises, and deal with company and industry changes? Bill Treasurer shows how to systematically develop courage in your employees, just like you develop any other workplace skill. He draws on his years as a top courage-building consultant to offer a proven...

Out of The Box: Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services

• ISBN:
• 1578516803
• Authors:
• John Hagel III, John Seely Brown

Managers today are understandably skeptical of the promises of new technologies. During the 1990s, vendors of both enterprise applications and Internet platforms promised enormous benefits. Companies invested large sums, but the benefits either failed to materialize, or came at a high price. Managers sacrificed flexibility and struggled to collaborate with business partners—a crippling disadvantage in today’s marketplace. Now, leading...

The Art of Digital Branding

• ISBN:
• 1581154887
• Authors:
• Ian Cocoran

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as...

An Introduction to Credit Risk Modeling (Chapman & Hall/Crc Financial Mathematics Series)

• ISBN:
• 158488326X
• Authors:
• Christian Bluhm, Ludger Overbeck, Christoph Wagner

In today's increasingly competitive financial world, successful risk management, portfolio management, and financial structuring demand more than up-to-date financial know-how. They also call for quantitative expertise, including the ability to effectively apply mathematical modeling tools and techniques. An Introduction to Credit Risk Modeling supplies both the bricks and the mortar of risk management. In a gentle and concise lecture-note...

IT Essentials: PC Hardware and Software Labs and Study Guide (3rd Edition)

• ISBN:
• 1587131986
• Authors:
• Patrick Regan

IT Essentials PC Hardware and Software Labs and Study Guide , Third Edition   Patrick Regan   The IT Essentials: PC Hardware and Software version 4 course in the Cisco® Networking Academy® is designed to prepare you to take and pass the CompTIA A+ exams based on the 2006 objectives. You must pass both the A+ Essentials and one of the technician exams to earn the A+ certification. Chapters 1 through 10 cover the foundational knowledge that...

The Mindful Way through Depression: Freeing Yourself from Chronic Unhappiness

• ISBN:
• 1593851286
• Authors:
• Mark Williams, John Teasdale, Zindel Segal, Jon Kabat-Zinn

If you’ve ever struggled with depression, take heart. Mindfulness, a simple yet powerful way of paying attention to your most difficult emotions and life experiences, can help you break the cycle of chronic unhappiness once and for all. In The Mindful Way through Depression , four uniquely qualified experts explain why our usual attempts to “think” our way out of a bad mood or just “snap out of it” lead us deeper into the downward...

Introducing Ubuntu: Desktop Linux

• ISBN:
• 1598634151
• Authors:
• Brian Proffitt

Completely free and highly robust, Ubuntu has the power to bring the Linux desktop to the masses. Introducing Ubuntu: Desktop Linux is your key to learning this new, userfriendly, and free alternative to Windows. Think of it as a personal tutorial, a one-on-one class with an expert user of Ubuntu. It begins by helping you choose the right Ubuntu for you (yes, there's more than one), and guides you through installing Ubuntu, managing the desktop,...

Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

• ISBN:
• 159904126X
• Authors:
• Robert C. MacGregor

Small Business Clustering Technologies: Applications in Marketing, Management, Economics, Finance, and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary. Small...

Challenges of Managing Information Quality in Service Organizations

• ISBN:
• 159904420X
• Authors:
• Latif Al-Hakim

Poor quality of data and information can have a harmful impact on decision-making and therefore on the overall effectiveness of an enterprise. Incorrect and misleading information associated with an enterprises production and service provision jeopardize both customer relationships and customer satisfaction, and ultimately have a negative effect on revenue. Challenges of Managing Information Quality in Service Organizations presents cases and...

Happy About Customer Service?: Creating a Culture of Customer Service Excellence

• ISBN:
• 160005093X
• Authors:
• Ken Welsh

We live in an affluent world. A world with a multitude of choices and innumerable companies selling virtually every imaginable commodity. Where once price was the sole determinant for purchase, modern man now values our recognition as an individual. We take enormous pleasure in being treated well and are prepared to pay for it. Quality Customer Service is now a key determinant for the buyer - most other aspects being equal. 'Happy About...

I've Got a Domain Name--Now What???: A Practical Guide to Building a Website and Web Presence

• ISBN:
• 160005109X
• Authors:
• Jean Bedord

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It's the oh-so-important details involved in putting them together that can be problematic. This book is your guide to the many technology tools...

Dealing with Depression: A Commonsense Guide to Mood Disorders

• ISBN:
• 1741142148
• Authors:
• Gordon Parker

Covering both traditional and alternative approaches to treating depression, this fully revised and updated guide outlines the many different types of depression, including mood swings, clinical depression, and bipolar disorders. Each type of depression is explained fully and is accompanied by suggestions for the most appropriate treatments. Simple descriptions and a user-friendly layout make this guide accessible for those suffering from mood...

Balloon-Busting Aces of World War 1 (Aircraft of the Aces)

• ISBN:
• 1841768774
• Authors:
• Jon Guttman

Tethered balloons reached their zenith as a means of providing a stationary observation platform above the battlefield during World War I. It took a special breed of daredevil to take on such odds deep in enemy lines in order to destroy a balloon, with Balloon specialists such as Willy Coppens, Pierre Bourjade and Michel Coiffard rising to the challenge. This book covers the story of these 'balloon busters' from both sides in World War 1 through...

The Sacred and the Feminine: Imagination and Sexual Difference (New Encounters: Arts, Cultures, Concepts)

• ISBN:
• 1845115201

NEW SERIES ANNOUNCEMENTNew Encounters: Arts, Cultures, ConceptsSeries Editor: Griselda PollockThis timely new series, with eminent art historian and cultural analyst Griselda Pollock as series editor, brings together major international commentators and also introduces a new generation of emerging scholars. Resisting both the rejection of theory and the current displacement of art history in favour of visual culture, New Encounters instead...

Marketing Your Complementary Therapy Practice, 3rd edition. 101 tried and tested ways to attract and retain clients

• ISBN:
• 184528268X
• Authors:
• Steven A. Harold

This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential...

101 Ways to Promote Your Web Site (101 Ways series)

• ISBN:
• 1931644659
• Authors:
• Susan Sweeney CA

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website...

Windows .NET Server 2003 Domains & Active Directory

• ISBN:
• 1931769001
• Authors:
• Aleksey Tchekmarev

Intended for system administrators with a general knowledge of Windows 2000 or Windows XP/.NET, this reference covers all main system tools and program methods used for routine Active Directory administration and troubleshooting. Information important for understanding the Active Directory service architecture-LDAP protocol, DNS interoperation, and Active Directory concepts-is discussed in detail along with methods of performing common...

The Business Idea: The Early Stages of Entrepreneurship

• ISBN:
• 354022663X
• Authors:
• Søren Hougaard

Getting successful business ideas isnÆt so much about talent - it is about a systematic approach. The Business Idea encourages you to look at new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer - and not in the problem the customer needs to have solved. So do business plans - and often this leads to disappointment. The Business Idea leaves behind this...

Play to Your Strengths: Managing Your Internal Labor Markets for Lasting Competitive Advantage

• ISBN:
• 0071422536
• Authors:
• Haig Nalbantian, Richard Guzzo, Dave Kieffer, Jay Doherty

The breakthrough approach for aligning people with strategy for higher profits Organizations that select, develop, deploy, manage, and motivate their people to produce outstanding business results have an extraordinary competitive advantage that others can't copy. Backed by Mercer's nine-year, $10 million study of leading companies around the world, Play to Your Strengths shows how to leverage a company's human capital strategy into business...

CustomerCentric Selling

• ISBN:
• 0071425454
• Authors:
• Michael T. Bosworth, John R. Holland, Michael Bosworth, John Holland

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results...

The Psychology of Sales Success: Learn to Think Like Your Customer to Clove Every Sale (SellingPower Library)

• ISBN:
• 0071476008
• Authors:
• Gerhard Gschwandtner

If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. Featuring action steps as well as knowledge from leading psychologists, psychiatrists,...

Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

• ISBN:
• 0071497048
• Authors:
• Abaete de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

• ISBN:
• 0072536764
• Authors:
• George E. Belch, Michael A. Belch

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of...

Failure Criteria in Fibre-Reinforced-Polymer Composites

• ISBN:
• 008044475X
• Authors:
• M. Hinton, P D Soden, Abdul-Salam Kaddour

Fiber reinforced polymer composites are an extremely broad and versatile class of material.Their high strength coupled with lightweight leads to their use wherever structural efficiency is at a premium. Applications can be found in aircraft, process plants, sporting goods and military equipment. However they are heterogeneous in construction and antisotropic, which makes making strength prediction extremely difficult especially compared to that...

The Art of Cryogenics: Low-Temperature Experimental Techniques

• ISBN:
• 0080444792
• Authors:
• Guglielmo Ventura, Lara Risegari

Cryogenics is the study of low temperature interactions - temperatures well below those existing in the natural universe. The book covers a large spectrum of experimental cases, including basic vacuum techniques, indispensable in cryogenics. Guidance in solving experimental problems and numerous numerical examples are given, as are examples of the applications of cryogenics in such areas as underground detectors and space applications. Updated...

Corrosion of Aluminium

• ISBN:
• 0080444954
• Authors:
• Christian Vargel

This book highlights the practical and general aspects of the corrosion of aluminium alloys with many illustrations and references. In addition to that, the first chapter allows the reader who is not very familiar with aluminium to understand the metallurgical, chemical and physical features of the aluminium alloys. The author Christian Vargel, has adopted a practitioner approach, based on the expertise and experience gained from a 40 year...

Handbook of Liquids-Assisted Laser Processing

• ISBN:
• 0080444989
• Authors:
• Arvi Kruusing

Laser processing of solid materials has been commonly performed in gas ambient. Having the workpiece immersed into liquid, having a liquid film on it, or soaking the material with liquid gives several advantages such as removal of the debris, lowering the heat load on the workpiece, and confining the vapour and plasma, resulting in higher shock pressure on the surface. Introduced in the 1980s, neutral liquids assisted laser processing (LALP) has...

Advanced Mathematical Tools for Control Engineers: Volume 1: Deterministic Systems

• ISBN:
• 0080446744
• Authors:
• Alex Poznyak

This book provides a blend of Matrix and Linear Algebra Theory, Analysis, Differential Equations, Optimization, Optimal and Robust Control. It contains an advanced mathematical tool which serves as a fundamental basis for both instructors and students who study or actively work in Modern Automatic Control or in its applications. It is includes proofs of all theorems and contains many examples with solutions. It is written for researchers,...

Zinc Oxide Bulk, Thin Films and Nanostructures: Processing, Properties, and Applications

• ISBN:
• 0080447228

With an in-depth exploration of the following topics, this book covers the broad uses of zinc oxide within the fields of materials science and engineering: - Recent advances in bulk , thin film and nanowire growth of ZnO (including MBE, MOCVD and PLD), - The characterization of the resulting material (including the related ternary systems ZgMgO and ZnCdO), - Improvements in device processing modules (including ion implantation for doping and...

Applied Coal Petrology: The Role of Petrology in Coal Utilization

• ISBN:
• 0080450512

This book is an integrated approach towards the applications of coal (organic) petrology and discusses the role of this science in the field of coal and coal-related topics. Coal petrology needs to be seen as a continuum of organic (macerals) and inorganic (minerals and trace elements) contributions to the total coal structure, with the overprint of coal rank. All this influences the behavior of coal in utilization, the coal by-products, the...

The New Frontiers of Organic and Composite Nanotechnology

• ISBN:
• 0080450520

This book is an attempt to illustrate current status of modern nanotechnology. The book is divided into 3 main sections, introduction and conclusion. The introduction describes general questions of the problem and main lines of the research activities. In the first section methods of the nanostructures construction are described. Second section is dedicated to the Structure-property relationship. Special attention is paid to the description of...

Railway Noise and Vibration: Mechanisms, Modelling and Means of Control

• ISBN:
• 0080451470
• Authors:
• David Thompson

Railways are an environmentally friendly means of transport well suited to modern society. However, noise and vibration are key obstacles to further development of the railway networks for high-speed intercity traffic, for freight and for suburban metros and light-rail. All too often noise problems are dealt with inefficiently due to lack of understanding of the problem. This book brings together coverage of the theory of railway noise and...

Advanced Mechanics of Composite Materials, Second Edition

• ISBN:
• 0080453724
• Authors:
• V.V. Vasiliev, E. Morozov

Composite materials have been representing most significant breakthroughs in various industrial applications, particularly in aerospace structures, during the past thirty five years. The primary goal of Advanced Mechanics of Composite Materials is the combined presentation of advanced mechanics, manufacturing technology, and analysis of composite materials. This approach lets the engineer take into account the essential mechanical properties of...

Great Tank Scandal (British Armour in the Second World War) (Part 1)

• ISBN:
• 0112904602
• Authors:
• David Fletcher

Taking 1939 as its starting point, this book examines the development of British and Commonwealth armoured fighting vehicles, looking at the factors which led to the "great tank scandal". The book asks why Britain, who conceived and invented the tank in 1916, had such inferior tanks in World War II. Indecision in high places, stubborn industrialists, the German bombing campaigns and years of military vacillation meant that by the time of Dunkirk...

Service Design, Itil, Version 3

• ISBN:
• 0113310471
• Authors:
• Colin Rudd; Vernon Lloyd

ITIL Version 3's (V3) service lifecycle-based practice incorporates the best of V1 and V2 and tests current best practice for ITSM. In order to meet the current and future business requirements, "Service Design" provides guidance on the production and maintenance of IT policies, architectures, and documents for the design of appropriate and innovative IT infrastructure service solutions and processes.Each of the five core titles shares a...

Advances in Applied Mechanics, Volume 39

• ISBN:
• 0120020394

The major developments in the field of fluid and solid mechanics are scattered throughout an array of scientific journals, making it often difficult to find what the real advances are, especially for a researcher new to the field. The Advances in Applied Mechanics book series draws together the recent significant advances in various topics in applied mechanics. Published since 1948, Advances in Applied Mechanics aims to provide authoritative...

Advances in Applied Mechanics, Volume 40

• ISBN:
• 0120020408

The major developments in the field of fluid and solid mechanics are scattered throughout an array of scientific journals, making it often difficult to find what the real advances are, especially for a researcher new to the field. The Advances in Applied Mechanics book series draws together the recent significant advances in various topics in applied mechanics. Published since 1948, Advances in Applied Mechanics aims to provide authoritative...

ADV IN ATOMIC & MOLEC PHYS V31, Volume 31 (Advances in Atomic, Molecular and Optical Physics)

• ISBN:
• 0120038315

This serial, established in 1965, continues to document the most vital developments in atomic, molecular and optical physics, including related applied areas. Subject areas covered range from studies of the fundamental properties of radiation and matter, through studies of hitherto inaccessible states of "ordinary" and exotic atoms and molecules, the control of atoms and molecules by light, the behaviour of atoms and molecules in intense...

Advances in Imaging and Electron Physics, Volume 116

• ISBN:
• 0120147580

Advances in Imaging and Electron Physics merges two long-running serials-Advances in Electronics and Electron Physics and Advances in Optical and Electron Microscopy. This series features extended articles on the physics of electron devices (especially semiconductor devices), particle optics at high and low energies, microlithography, image science and digital image processing, electromagnetic wave propagation, electron microscopy, and the...

Positive operators, Volume 119 (Pure and Applied Mathematics)

• ISBN:
• 0120502607

Reprinted by popular demand, this monograph presents a comprehensive study of positive operators between Riesz spaces and Banach lattices. Since the first publication of this book, (Academic Press, 1985), the subject of positive operators and Riesz spaces has found many applications in several disciplines, including social sciences and engineering. It is well known that many linear operators between Banach spaces arising in classical analysis...

Computing the Brain: A Guide to Neuroinformatics

• ISBN:
• 0120597810

Computing the Brain provides readers with an integrated view of current informatics research related to the field of neuroscience. This book clearly defines the new work being done in neuroinformatics and offers information on resources available on the Web to researchers using this new technology. It contains chapters that should appeal to a multidisciplinary audience with introductory chapters for the nonexpert reader. Neuroscientists will...

Handbook of Medical Imaging: Processing and Analysis Management (Biomedical Engineering)

• ISBN:
• 0120777908

In recent years, the remarkable advances in medical imaging instruments have increased their use considerably for diagnostics as well as planning and follow-up of treatment. Emerging from the fields of radiology, medical physics and engineering, medical imaging no longer simply deals with the technology and interpretation of radiographic images. The limitless possibilities presented by computer science and technology, coupled with engineering...

The Comprehensive Sourcebook of Bacterial Protein Toxins, Third Edition

• ISBN:
• 0120884453

Bacterial toxins play an important role in infectious diseases. Several are amongst the most potent biological agents known to man. Cholera, pertussis, botulinum, clostridium and tetanus toxins are all produced by bacteria. In many cases, it is the toxin produced and not the infectious agent itself that causes pathology. Botulinum toxin has now of course found clinical application as botox, and anthrax, and other toxins, have potentially...

Molecular Photofitting: Predicting Ancestry and Phenotype Using DNA

• ISBN:
• 0120884925
• Authors:
• Tony Frudakis Ph.D.

In the field of forensics, there is a critical need for genetic tests that can function in a predictive or inferential sense, before suspects have been identified, and/or for crimes for which DNA evidence exists but eye-witnesses do not. Molecular Photofitting fills this need by describing the process of generating a physical description of an individual from the analysis of his or her DNA. The molecular photofitting process has been used to...

Novel Anticancer Agents: Strategies for Discovery and Clinical Testing

• ISBN:
• 0120885611

This book offers pertinent basic science information on strategies used for the rational design and discovery of novel anticancer agents, and, in addition, translational studies involving clinical trial design and execution with these novel, mostly cytostatic agents. This book covers basic science strategies that are being used in drug discovery and preclinical evaluation focused on novel molecular targets, as well as clinical trial methodology...

IEEE-488 General Purpose Instrumentation Bus Manual (Professional and Technical Series)

• ISBN:
• 0121598209
• Authors:
• Anthony J. Caristi

Written by a working designer of IEEE-488 installations, this guide covers GPIB addressing and communications, complete GPIB protocols and hardware (including the new IEEE-488.2 standard which has solved many of the user problems plaguing the GPIB in the past), programming requirements, and increasing systems performance. Includes examples of how real-world GPIB systems are designed, installed, and maintained; and nine appendices provide quick...

A Matlab Companion for Multivariable Calculus

• ISBN:
• 012187625X
• Authors:
• Jeffery Cooper

Offering a concise collection of MatLab programs and exercises to accompany a third semester course in multivariable calculus, A MatLab Companion for Multivariable Calculus introduces simple numerical procedures such as numerical differentiation, numerical integration and Newton's method in several variables, thereby allowing students to tackle realistic problems. The many examples show students how to use MatLab effectively and easily in many...

Network Processor Design, Volume 2: Issues and Practices, Volume 2 (The Morgan Kaufmann Series in Computer Architecture and Design)

• ISBN:
• 0121981576

Responding to ever-escalating requirements for performance, flexibility, and economy, the networking industry has opted to build products around network processors. To help meet the formidable challenges of this emerging field, the editors of this volume created the first Workshop on Network Processors, a forum for scientists and engineers to discuss latest research in the architecture, design, programming, and use of these devices. This series...

Encyclopedia of Caves

• ISBN:
• 0121986519

Encyclopedia of Caves is a self-contained, beautifully illustrated work dedicated to caves and their unique environments. It includes more than 100 comprehensive articles from leading scholars and explorers in 15 different countries. Each entry is detailed and scientifically sound, yet accessible for students and non-scientists. This large-format reference is enchanced with hundreds of full-color photographs, maps, and drawings from the authors'...

Neurophysiology in Neurosurgery: A Modern Intraoperative Approach

• ISBN:
• 0122090365
• Authors:
• Vedran Deletis, Jay Shils

Through real-time assessments of how the patient's nervous system is functioning throughout a surgical procedure, Neurophysiology in Neurosurgery presents vital techniques to guide surgeons in their efforts to minimize the risks of unintentional damage to healthy nervous tissue. This book provides a comprehensive overview of the most up-to-date intraoperative neurophysiological techniques and guidelines for the managment of neuroanesthesia...

Ultrashort Laser Pulse Phenomena, Second Edition (Optics and Photonics Series)

• ISBN:
• 0122154932
• Authors:
• Jean-Claude Diels, Wolfgang Rudolph

Ultrashort Laser Pulse Phenomena serves as an introduction to the phenomena of ultrashort laser pulses and describes how this technology can be applied in areas such as spectroscopy, medical imaging, electromagnetism, optics, and quantum physics. Combining the principles with experimental techniques, the book serves as a guide to designing and constructing femtosecond systems. The second edition has updated and expanded its content, and includes...

Epilepsy and Sleep: Physiological and Clinical Relationships

• ISBN:
• 0122167708

It is well recognized that there is an intimate and reciprocal interaction between epilepsy and sleep. The book, Epilepsy and Sleep is a ground-breaking, comprehensive source for exploring this correlation and is especially timely because of the considerable growth in the understanding of the physiology underlying both sleep and epilepsy. An insightful reference, it presents many of the complex physiologic mechanisms underlying epilepsy--sleep...

Distributions and Fourier transforms, Volume 32 (Pure and Applied Mathematics)

• ISBN:
• 0122206509

Encyclopedia of Dinosaurs

• ISBN:
• 0122268105

This book is the most authoritative encyclopedia ever prepared on dinosaurs and dinosaur science. In addition to entries on specific animals such as Tyrannosaurus, Triceratops , and Velociraptor , the Encyclopedia of Dinosaurs covers reproduction, behavior, physiology, and extinction. The book is generously illustrated with many detailed drawings and photographs, and includes color pictures and illustrations that feature interpretations of the...

Encyclopedia of Information Systems, Four-Volume Set

• ISBN:
• 0122272404

The Encyclopedia of Information Systems provides essential answers to questions increasingly asked by people in all walks of life. People can no longer claim that information about computer viruses, for example, is unimportant to their work, or that advances in speech recognition and encryption will leave them unaffected. The Encyclopedia is therefore more useful than one might suspect to people well beyond the walls of information systems...

Vertex Operator Algebras and the Monster, Volume 134 (Pure and Applied Mathematics)

• ISBN:
• 0122670655
• Authors:
• Igor Frenkel, James Lepowsky, Arne Meurman

This work is motivated by and develops connections between several branches of mathematics and physics--the theories of Lie algebras, finite groups and modular functions in mathematics, and string theory in physics. The first part of the book presents a new mathematical theory of vertex operator algebras, the algebraic counterpart of two-dimensional holomorphic conformal quantum field theory. The remaining part constructs the Monster finite...

Mechanisms and Models in Rheumatoid Arthritis

• ISBN:
• 0123404401

Rheumatoid arthritis is a bewilderingly complex disease involving the interactions of many, and varied, cell populations and multiple families of low and high molecular mass mediators. We are only slowly beginning to understand the mechanisms that produce the local and systematic pathology clinically recognized as rheumatoid arthritis. Increasingly, use is being made of experimental models of this disease in an effort to test hypotheses about...

Muscle Development and Growth, Volume 18 (Fish Physiology) (v. 18)

• ISBN:
• 0123504422

With the advent of zebrafish as a model system, the development and growth of muscle in fish has become an ever more important process. This volume, in the continuing Fish Physiology series, focuses attention on muscle from the genetics of muscle development to application of muscle growth patterns to aquacultural production.

Tuna: Physiology, Ecology, and Evolution, Volume 19: Physiological Ecology and Evolution (Fish Physiology)

• ISBN:
• 0123504430

This book is a multidisciplinary volume that overviews the most recent literature covering the physiology, biomechanics, evolution, and ecology of tunas. It examines critical areas of molecular and organismal physiology, phylogeny, ecology, and evolutionary biology. Recently developed techniques for electronic tagging of fish are presented. The book covers all aspects of tuna biology, from metabolism and cardiovascular research to reproductive...

The Physiology of Polar Fishes, Volume 22 (Fish Physiology)

• ISBN:
• 0123504465

Volume 22 of the Fish Physiology Series is entirely devoted to fishes of high latitudes (Arctic and Antarctic). Three central themes comprise the book: The uniqueness of the physiology of fishes that live in cold polar environments, a comparative analysis of physiological patterns exemplified by fishes that live poles apart and, how fishes differ from fishes living in more temperate and tropical habitats. This book highlights the physiological...

Introduction to the theory of entire functions, Volume 56 (Pure and Applied Mathematics)

• ISBN:
• 0123527503

An Introduction to Nonstandard Real Analysis, Volume 118 (Pure and Applied Mathematics)

• ISBN:
• 0123624401
• Authors:
• Albert E. Hurd, Peter A. Loeb

The aim of this book is to make Robinson's discovery, and some of the subsequent research, available to students with a background in undergraduate mathematics. In its various forms, the manuscript was used by the second author in several graduate courses at the University of Illinois at Urbana-Champaign. The first chapter and parts of the rest of the book can be used in an advanced undergraduate course. Research mathematicians who want a quick...

A Unified Framework for Video Summarization, Browsing & Retrieval: with Applications to Consumer and Surveillance Video

• ISBN:
• 012369387X
• Authors:
• Ziyou Xiong, Regunathan Radhakrishnan, Ajay Divakaran, Yong Rui, Thomas S. Huang

Large volumes of video content can only be easily accessed by the use of rapid browsing and retrieval techniques. Constructing a video table of contents (ToC) and video highlights to enable end users to sift through all this data and find what they want, when they want are essential. This reference puts forth a unified framework to integrate these functions supporting efficient browsing and retrieval of video content. The authors have developed...

Handbook on the Toxicology of Metals, Third Edition

• ISBN:
• 0123694132

Handbook of the Toxicology of Metals is the standard reference work for physicians, toxicologists and engineers in the field of environmental and occupational health. This new edition is a comprehensive review of the effects on biological systems from metallic elements and their compounds. An entirely new structure and illustrations represent the vast array of advancements made since the last edition. Special emphasis has been placed on the...

Visualization in Medicine: Theory, Algorithms, and Applications (The Morgan Kaufmann Series in Computer Graphics)

• ISBN:
• 0123705967
• Authors:
• Bernhard Preim, Dirk Bartz

Visualization in Medicine is the first book on visualization and its application to problems in medical diagnosis, education, and treatment. The book describes the algorithms, the applications and their validation (how reliable are the results?), and the clinical evaluation of the applications (are the techniques useful?). It discusses visualization techniques from research literature as well as the compromises required to solve practical...

The Limits of Dream: A Scientific Exploration of the Mind / Brain Interface

• ISBN:
• 0123742153
• Authors:
• James Pagel

The Limits of Dream focuses on what we currently know of the human central nervous system (CNS), examining the basic sciences of neurochemisty, neuroanatomy, and CNS electrophysiology as these sciences apply to dream, then reaching beyond basic science to examine the cognitive science of dreaming including the processes of memory, the perceptual interface, and visual imagery. Building on what is known of intrapersonal CNS processing, the book...

Fundamentals of the theory of operator algebras. V1, Volume 100-I: Elementary theory (Pure and Applied Mathematics)

• ISBN:
• 0123933013

The primary purpose of this book is to teach, and to enable readers to study the recent literature on this subject and its many applications. It is suitable for graduate-level courses in functional analysis and operator algebras, and as a reference for self-study by graduates.

Neural Networks and Pattern Recognition

• ISBN:
• 0125264208
• Authors:
• Omid Omidvar, Judith Dayhoff

This book is one of the most up-to-date and cutting-edge texts available on the rapidly growing application area of neural networks. Neural Networks and Pattern Recognition focuses on the use of neural networksin pattern recognition, a very important application area for neural networks technology. The contributors are widely known and highly respected researchers and practitioners in the field. Key Features * Features neural network...

Image Analysis and Mathematical Morphology

• ISBN:
• 0126372403
• Authors:
• Jean Serra

Franchising: Pathway to Wealth Creation

• ISBN:
• 0130097179
• Authors:
• Stephen Spinelli Jr., Robert Rosenberg, Sue Birley

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing...

There's No Business That's Not Show Business: Marketing in an Experience Culture

• ISBN:
• 0130471194
• Authors:
• Bernd H. Schmitt, David L. Rogers, Karen Vrotsos

Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut...

Fame and Fortune: How Successful Companies Build Winning Reputations

• ISBN:
• 0130937371
• Authors:
• Charles J. Fombrun, Cees B. M. Van Riel

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

21st Century Manufacturing

• ISBN:
• 0130956015
• Authors:
• Paul Kenneth Wright

The main chapters of the text are arranged around the premise of a new company starting out. Topics discussed include brainstorming a new idea, analyzing the market, developing a business plan, creating a conceptual product and prototype, and launching the product for sale. Written in conversational style. DLC: Electronic industries.

Optimizing UNIX for Performance

• ISBN:
• 0131115510
• Authors:
• Amir H. Majidimehr

This is the most complete book available on performance optimization—featuring coverage of UNIX, networking (TCP/IP), hardware architecture, and program optimization—all in one volume. Covers performance basics; understanding UNIX; BSD instrumentation; System V instrumentation; system tuning; optimizing user programs written in high-level languages; and making accurate measurements. Explains in detail the output from each command—along...

In Your Face: How American Marketing Excess Fuels Anti-Americanism

• ISBN:
• 0131438182
• Authors:
• Johny Johansson

They hate us. They really hate us. Millions of people around the world have come to despise the United States. One of the biggest reasons? American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local traditions and values, and seeks to "McDonald-ize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true...

Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty

• ISBN:
• 0131453564
• Authors:
• Harvey Thompson

Many businesses find themselves asking: "Who's stealing my customers? Why is it happening? How can I stop it?" Who Stole My Customer? has the answers. It's a complete guide to planning and implementing customer loyalty processes that really work--because they're built around what customers really want. Drawing on his unsurpassed experience redesigning customer-facing processes at IBM, Harvey Thompson shows readers their business through the...

Marketing Metrics: 50+ Metrics Every Executive Should Master

• ISBN:
• 0131873709
• Authors:
• Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes...

Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power

• ISBN:
• 0131913611
• Authors:
• Glen Urban

In today's environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers' interests. Customer advocacy means providing customers and prospects with open, honest and complete information. It means talking with customers, not at them. In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, MIT's Glen Urban covers the...

Multivariate Data Analysis (7th Edition)

• ISBN:
• 0138132631
• Authors:
• Joseph F. Hair, William C. Black, Barry J. Babin, Rolph E. Anderson

KEY BENEFIT : For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this...

Feminism: A Very Short Introduction (Very Short Introductions)

• ISBN:
• 019280510X
• Authors:
• Margaret Walters

This is a historical account of feminism that looks at the roots of feminism, voting rights, and the liberation of the sixties, and analyzes the current situation of women across Europe, in the United States, and elsewhere in the world, particularly the Third World countries. Walters examines the difficulties and inequities that women still face, more than forty years after the "new wave" of 1960s feminism--difficulties, particularly, in...

The Artful Universe Expanded

• ISBN:
• 019280569X
• Authors:
• John D. Barrow

Our love of art, writes John Barrow, is the end product of millions of years of evolution. How we react to a beautiful painting or symphony draws upon instincts laid down long before humans existed. Now, in this enhanced edition of the highly popular The Artful Universe, Barrow further explores the close ties between our aesthetic appreciation and the basic nature of the Universe. Barrow argues that the laws of the Universe have imprinted...

The Oxford Companion to the Supreme Court of the United States

• ISBN:
• 0195176618

The Supreme Court has continued to write constitutional history over the thirteen years since publication of the highly acclaimed first edition of The Oxford Companion to the Supreme Court. Two new justices have joined the high court, more than 800 cases have been decided, and a good deal of new scholarship has appeared on many of the topics treated in the Companion. Chief Justice William H. Rehnquist presided over the impeachment trial of...

Impossibility : The Limits of Science and the Science of Limits

• ISBN:
• 0198518900
• Authors:
• John D. Barrow

John Barrow is increasingly recognized as one of our most elegant and accomplished science writers, a brilliant commentator on cosmology, mathematics, and modern physics. Barrow now tackles the heady topic of impossibility, in perhaps his strongest book yet. Writing with grace and insight, Barrow argues convincingly that there are limits to human discovery, that there are things that are ultimately unknowable, undoable, or unreachable. He first...

Numerical Methods for Image Registration (Numerical Mathematics and Scientific Computation)

• ISBN:
• 0198528418
• Authors:
• Jan Modersitzki

Based on the author's lecture notes and research, this well-illustrated and comprehensive text is one of the first to provide an introduction to image registration with particular emphasis on numerical methods in medical imaging. Ideal for researchers in industry and academia, it is also a suitable study guide for graduate mathematicians, computer scientists, engineers, medical physicists and radiologists. Image registration is utilized whenever...

Modern Supersymmetry: Dynamics and Duality (International Series of Monographs on Physics)

• ISBN:
• 0198567634
• Authors:
• John Terning

The book begins with a brief review of supersymmetry and the construction of the minimal supersymmetric standard model and approaches to supersymmetry breaking. General non-perturbative methods are also reviewing leading to the development of holomorphy and the Affleck-Dine-Seiberg superpotential as powerful tools for analyzing supersymmetric theories. Seiberg duality is discussed in detail, with many example applications provided, with special...

Fundamental Physics for Probing and Imaging

• ISBN:
• 0199203881
• Authors:
• Wade Allison

This book addresses the question 'What is physics for?' Physics has provided many answers for mankind by extending his ability to see. Modern technology has enabled the power of physics to see into objects to be used in archaeology, medicine including therapy, geophysics, forensics and other spheres important to the good of society. The book looks at the fundamental physics of the various methods and how they are used by technology. These...

William Blake and the Impossible History of the 1790s

• ISBN:
• 0226502597
• Authors:
• Saree Makdisi

Modern scholars often find it difficult to account for the profound eccentricities in the work of William Blake, dismissing them as either ahistorical or simply meaningless. But with this pioneering study, Saree Makdisi develops a reliable and comprehensive framework for understanding these peculiarities. According to Makdisi, Blake's poetry and drawings should compel us to reconsider the history of the 1790s. Tracing for the first time the many...

Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

• ISBN:
• 0230001874
• Authors:
• Jean-Claude Thoenig, Charles Waldman

This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main paths to success. One followed by "proactive markers" like Club Med, Ikea and Royal Canin consists of designing and creating new economic and societal "territories", not just market shares or...

Service Is Front Stage: Positioning Services for Value Advantage (Insead Business Press)

• ISBN:
• 0230006604
• Authors:
• James Teboul

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity...

The Nature of Marketing: Marketing to the Swarm as well as the Herd

• ISBN:
• 0230203361
• Authors:
• Chuck Brymer

We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish.  These...

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

• ISBN:
• 0618785914
• Authors:
• Jay Conrad Levinson President

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for...

Focus Group Research Handbook

• ISBN:
• 0658002481
• Authors:
• Holly Edmunds

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting...

Microsoft Windows Vista Unleashed

• ISBN:
• 0672328941
• Authors:
• Paul McFedries

A new edition of this title is available, ISBN-10: 067233013X ISBN-13: 9780672330131     Microsoft® Windows® Vista™ Unleashed   Paul McFedries   Microsoft® Windows® Vista™ Unleashed is a book for people, like you, who don’t consider themselves to be “average users.” It’s a book for anyone who finds that doing things the official way is slower, less efficient, and less powerful because Windows Vista was designed from the...

Fedora Unleashed, 2008 Edition: Covering Fedora 7 and Fedora 8 (8th Edition)

• ISBN:
• 0672329778
• Authors:
• Andrew Hudson, Paul Hudson

Fedora Unleashed, 2008 Edition presents comprehensive coverage of Fedora 8, the popular Linux distribution developed by the Red Hat-sponsored Fedora Project. This book provides detailed information on installing, using, and administering Fedora. You’ll learn how to set up a desktop workstation or a high-powered server, and you’ll find complete details on Yum, Fedora’s easy-to-use desktop and productivity software.  Fedora Unleashed, 2008...

Microsoft Windows XP Step by Step (Cpg-Other)

• ISBN:
• 0735613834
• Authors:
• Online Training Solutions Inc.

MICROSOFT WINDOWS XP STEP BY STEP offers self-paced instruction to the beginning-to-intermediate user who wants to get the most out of Windows XP. This personal training system offers easy-to-follow lessons full of clear objectives, a wealth of task-oriented procedures, and dozens of real-world business scenarios. MICROSOFT WINDOWS XP STEP BY STEP consists of friendly, straightforward instruction with dozens of full-color screenshots and...

Stretching Anatomy

• ISBN:
• 0736059725
• Authors:
• Arnold G. Nelson, Jouko Kokkonen

See inside every stretch--and maximize flexibility! Stretching Anatomy will arm you with the knowledge to increase range of motion, supplement training, enhance recovery, and maximize efficiency of movement. You'll also gain a detailed understanding of how each stretch affects your body. Stretching Anatomy is like having an X-ray of each stretch, only better. Not only do you see full-color illustrations of the muscles in action, but you also...

The Arthritis Helpbook: A Tested Self-Management Program for Coping with Arthritis and Fibromyalgia

• ISBN:
• 073820224X
• Authors:
• Kate Lorig, James F. Fries

For more than 20 years the leading guide to self-management for people with arthritis-more than 500,000 copies in print Offering a practical program to help people with arthritis and fibromyalgia manage their conditions, The Arthritis Helpbook provides techniques proven to reduce pain and increase dexterity, helping sufferers to regain control of their lives. Along with complete information on all over-the-counter and prescription arthritis...

Deploying Linux on IBM Eserver PSeries Clusters: December 2003 (IBM Redbooks)

• ISBN:
• 0738498769
• Authors:
• IBM Redbooks

Provocateur: Images of Women and Minorities in Advertising

• ISBN:
• 0742555399
• Authors:
• Anthony J. Cortese

In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.

Gonzo Marketing

• ISBN:
• 074350786X
• Authors:
• Christopher Locke

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business...

Public Relations: A Practical Guide to the Basics (PR in Practice)

• ISBN:
• 0749440724
• Authors:
• Philip Henslowe

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional...

The Employer's Handbook: An Essential Guide to Employment Law, Personnel Policies, and Procedures

• ISBN:
• 0749447001
• Authors:
• Barry Cushway

All employers are expected to deal with an increasingly complex legal framework, which they ignore at their peril. "The Employer's Handbook" is a comprehensive, reliable and affordable source of practical guidance that will ensure they keep on the right side of the law. This new edition has been fully updated to take account of the 2006 budget and its implications. There is also access to a unique website providing valuable sample material for...

Effective Writing Skills for Public Relations (PR in Practice)

• ISBN:
• 0749451092
• Authors:
• John Foster

Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.  It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.  It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency.  Readers will also find help on public speaking,...

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

• ISBN:
• 0749451491
• Authors:
• Malcolm McDonald

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at...

Nanomaterials: Synthesis, Properties and Applications

• ISBN:
• 0750303581

This volume discusses such topics as: synthesis of semiconductor nanoclusters; formation of nanostructures by mechanical attrition; positron lifetimes studies of interfaces; biological nanomaterials; and the synthesis, structure and properties of fullerenes.

Ship Hydrostatics and Stability

• ISBN:
• 0750649887
• Authors:
• Adrian Biran

The hydrostatic approach to ship stability aims to balance idealized ship weight against buoyancy forces. This textbook is a complete guide to understanding ship hydrostatics in ship design and ship performance. Adrian Biran guides readers from first principles through basic and applied hydrostatic and ship stability theory, and introduces contemporary mathematical techniques for hydrostatic modelling and analysis. Real life examples of the...

Designing Capable and Reliable Products

• ISBN:
• 0750650761
• Authors:
• J. D. Booker, M. Raines, K G Swift

Designing Capable and Reliable Products offers an introduction to the importance of capability, quality and reliability in product development. It introduces the concept of capable design, focusing on producing designs that meet quality standards and also looks at linking component manufacture and its process capability with failure rates. It provides an introduction to reliable design, incorporating the probabilistic concept of reliability into...

Marketing Strategy, Third Edition

• ISBN:
• 0750656751
• Authors:
• Paul Fifield

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships...

Credit Risk Management (Essential Capital Markets)

• ISBN:
• 0750659033
• Authors:
• Andrew Fight

Credit Risk Management will enable general bankers, staff, and credit analyst trainees to understand the basic information and principles underlying credit risk evaluation, and to use those underlying principles to undertake an analysis of non financial and financial risks when preparing a credit proposal. Since the best loans are the ones that do not present problems during the repayment phase, the authors also focus on elements relating to the...

CIM Coursebook 04/05 Strategic Marketing in Practice

• ISBN:
• 075066195X
• Authors:
• Ashok Ranchhod BSc. MSc. MBA PhD. FCIM

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it...

Human Resource Management for Events: Managing the event workforce (Events Management)

• ISBN:
• 0750669985
• Authors:
• Lynn Van der Wagen

Human Resource Management for Events is the first text to cover management of human resources in the event environment. Linking theory, research and application it covers the differing and various types of event in which human resource management is key, such as: * Business Events - a vast sector including events people who manage conferences, exhibitions, incentive trips and individual business travel. * Sporting Events - this sector includes...

Offensive Marketing: An Action Guide to Gaining Competitive Advantage

• ISBN:
• 0750674598
• Authors:
• Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB.

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by...

Maintenance Fundamentals, Second Edition (Plant Engineering)

• ISBN:
• 0750677988
• Authors:
• R. Keith Mobley President and CEO of Integrated Systems Inc.

No matter which industry a company is a part of, its profitability, like its products, is driven by the reliability and performance of its plant(s). The fundamentals for maintenance found in this volume are applicable to a multitude of industries: power, process, materials, manufacturing, transportation, communication, and many others. This book shows the engineer how to select, install, maintain, and troubleshoot critical plant machinery,...

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

• ISBN:
• 0750678496
• Authors:
• Nitish Singh, Arun Pereira

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools *...

Statistical Modeling for Management

• ISBN:
• 0761970126
• Authors:
• Dr Graeme D Hutcheson, Professor Luiz A M Moutinho

Instructors: Please click here to request a review copy of this title for adoption consideration. Desk copies are available by calling 1-800-818-7243. Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of...

Problems in Marketing: Applying Key Concepts and Techniques

• ISBN:
• 0761971793
• Authors:
• Professor Luiz A M Moutinho, Dr Charles S Chien

Instructors: Please click here to request a review copy of this title for adoption consideration. Desk copies are available by calling 1-800-818-7243. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or...

Debian GNU/Linux Bible

• ISBN:
• 0764547100
• Authors:
• Steve Hunger

Debian GNU/Linux is one of the major Linux distributions available today. It is known as the most open" of the Linux distributions -- for its commitment to the free software principals, and its community-centricism. It is also known for its tradition of high-quality packages and package management tools, as well as its focus on security issues. Debian GNU/Linux® Bible focuses on common apps, GUIs, networking, and system administration. The...

Windows Vista Secrets

• ISBN:
• 0764577042
• Authors:
• Brian Livingston, Paul Thurrott

"If one book can help you master Vista, this is it." --Fred Langa, former editor-in-chief of Byte Magazine "These two know more about Windows than Microsoft does." --Chris Pirillo, editor of Lockergnome.com Go beyond Microsoft's Help guide and discover the true secrets of Windows Vista that are essential to power users. Written by two of the most recognized Windows authorities, this resource provides you with numerous tips, tricks, and...

Hitler-Youth, 1922 1945

• ISBN:
• 0786439351
• Authors:
• Jean-Denis G. G. Lepage

During the Nazi regime's swift rise to power, no single target of nazification took higher priority than Germany's young people. Well aware that the Nazi party could only thrive through the support of future generations, Hitler instituted a youth movement, the Hitler Jugend, which indoctrinated the easily malleable students of Germany's schools and universities. Along with its female counterpart in the Bund Deutscher Mädel (The League of...

The Consumer or Else!: Consumer-Centric Business Paradigms

• ISBN:
• 0789015684
• Authors:
• Erdener Kaynak, Global Interactions, Donald F Dufek

"The customer is the only one who can fire all of us." -Sam Walton Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book...

Selling in the New World of Business

• ISBN:
• 0789022710
• Authors:
• Robert E Stevens, David L Loudon, Bob Kimball, Jerold Hall

Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has changed the way we sell and the changes an outside sales professional has to make to stay on top. Written in a straightforward style with a touch of humor, the book is a step-by-step guide to the evolving process of selling, providing you with the updated knowledge and skills you need to develop...

Platinum Edition Using Microsoft Windows XP

• ISBN:
• 0789727900
• Authors:
• Robert Cowart, Brian Knittel

While most Windows books concentrate on a ground floor approach, Platinum Edition Using Microsoft Windows XP takes an entirely different approach - one that assumes the reader is a bona fide Windows black belt who wants or needs to manage multiple users in a networked environment, turbocharge a Windows installation with registry tweaks or stop hackers in their tracks. This book doesn't waste time telling the reader how to simply live with...

Easy Microsoft Windows XP Home Edition (2nd Edition) (Que's Easy Series)

• ISBN:
• 0789730367
• Authors:
• Shelley O'Hara, Kate Welsh

Easy Windows XP, Home Edition 2nd Edition covers more than 150 of the most important tasks, ranging from the simple features such as opening a folder to more advanced topics such as installing new hardware or restoring a system. This book uses visual learning to appeal to the most common users of Windows XP - the home user.

Microsoft Windows Vista On Demand (2nd Edition)

• ISBN:
• 0789737868
• Authors:
• Steve Johnson, Perspection Inc.

Microsoft Windows Vista On Demand , Second Edition FOR THOSE WHO WOULD RATHER BE SHOWN HOW THAN TOLD HOW SEE HOW TO • Master the Windows Vista user experience, including Windows Aero • Manage files and information using Windows Vista programs and Sidebar gadgets • Create your own movies, slides shows, and DVDs • Rip, manage, and play digital music and videos • Protect your computer from Internet or network intruders • Explore...

Depression And Bipolar Disorder (Psychological Disorders)

• ISBN:
• 0791085422
• Authors:
• Vatsal Thakkar

Extraordinary Dreams and How to Work With Them (S U N Y Series in Dream Studies)

• ISBN:
• 0791452573
• Authors:
• Stanley Krippner, Fariba Bogzaran, Andre Percia De Carvalho

Discusses the various types of extraordinary dreams and offers suggestions to readers for interpreting and appreciating their own extraordinary dreams.

Dreaming and the Self: New Perspectives on Subjectivity, Identity, and Emotion (Suny Series in Dream Studies)

• ISBN:
• 0791457877

Anthropological perspectives on dreams around the world.

Feminist Mothering (S U N Y Series in Feminist Criticism and Theory)

• ISBN:
• 0791475573

Essays explore a wide range of contemporary feminist mothering practices.

Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lea's Communication Series)

• ISBN:
• 0805838759
• Authors:
• Allan J. Kimmel

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he...

Strategic Planning for Public Relations

• ISBN:
• 0805852395
• Authors:
• Ronald D. Smith

This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his experience in professional practice and in the classroom, author Ronald D. Smith walks readers through the critical steps for the...

Intention and Causation in Medical Non-Killing (Biomedical Law and Ehtics Library)

• ISBN:
• 1844720276
• Authors:
• Melani Williams

Analyzing the concepts of intention and causation in euthanasia, this timely new book explores a broad selection of disciplines, including criminal and medical law, medical ethics, philosophy and social policy and suggests an alternative solution to the one currently used by the courts, based on grading different categories of killing into a formalized justificatory defence. This text explores how culpability, blameworthiness and liability are...

Start and Run a Successful Cleaning Business: The Essential Guide to Building a Profitable Company (How to)

• ISBN:
• 1845282841
• Authors:
• Robert Gordon

The cleaning industry is worth billions each year. There isplenty of money to be made, and you don't require anyspecific qualifications to get started. What you do need is arange of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics...

Unfunding Terror: The Legal Response to the Financing of Global Terrorism

• ISBN:
• 1845429621
• Authors:
• Jimmy Gurule

`Jimmy Gurulé knows how to bankrupt terrorists like few others do. As Undersecretary of the Treasury for Enforcement, he spearheaded the fight against al-Qaeda's global bank accounts, helping to earn the highest grade awarded on the 9/11 Commissioners' report card. As an author, he performs once again. Unfunding Terror provides policymakers and laymen alike a clear roadmap on how to keep terrorists out of the global financial system.' - Timothy...

Measuring and Improving Productivity in Services: Issues, Strategies and Challenges (Services, Economy and Innovation)

• ISBN:
• 1847202691
• Authors:
• Faridah Djellal, Faiz Gallouj

The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of services specificities on the concept of productivity and reviews the attempts to measure it. The second part is devoted to the main determinants of...

Ashraf Ali Thanawi: Islam in Modern South Asia (Makers of the Muslim World)

• ISBN:
• 1851684158
• Authors:
• Muhammad Qasim Zaman

Ashraf `Ali Thanawi (1863-1943) was one of the most prominent religious scholars in Islamic history. Author of over a thousand books on different aspects of Islam, his work sought to defend the Islamic scholarly tradition and to articulate its authority in an age of momentous religious and political change. In this authoritative biography, Muhammad Qasim Zaman offers a comprehensive and highly accessible account of Thanawi's multifaceted career...

Drive a Great Sales Team

• ISBN:
• 1857037227
• Authors:
• Richard Hession

A guide to sales team leadership and management that aims to inspire and equip the sales manager to motivate, build, train and maintain their sales force.

Deliver Outstanding Customer Service (How to)

• ISBN:
• 1857037839
• Authors:
• Susan Nash, Derek Nash

This guide to customer service introduces a service management model that saves time and money by providing information, skills and techniques to raise competency in customer care.

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities (How to)

• ISBN:
• 1857037979
• Authors:
• Judith Byrne

With this book you will know exactly what to do to get great media coverage. It reveals what makes news and how you can be asked back again and again, so that media appearances are part of your professional competence.

Abrasive Erosion and Corrosion of Hydraulic Machinery (Series on Hydraulic Machinery)

• ISBN:
• 1860943357

This book gives a systematic exposition of abrasive erosion and corrosion of hydraulic machinery in both theory and engineering practice, and is the first comprehensive volume to cover this area in depth. All the important subjects are discussed including fundamentals, calculation, analysis and numerical simulation of liquid–solid flow design, erosion-resistant materials, interaction between cavitation and abrasive erosion, and corrosion of...

Vickers Wellington (Aviation Crowood Series)

• ISBN:
• 1861261098
• Authors:
• Ken Delve

The Vickers Wellington was unique among British bombers in that it saw service throughout World War II. Designed by Barnes Wallis, it formed the backbone of Bomber Command's onslaught against Germany in the early years of the war. This book traces the operational career of the aeroplane.

The Universe (Pocket Essentials)

• ISBN:
• 190404882X
• Authors:
• Richard Osborne

Pocket Essentials is a dynamic series of books that are concise, lively, and easy to read. Packed with facts as well as expert opinions, each book has all the key information you need to know about such popular topics as film, television, cult fiction, history, and more. From early religions through Greek Philosophy and Western Science, man has always attempted to discover the meaning of our place in the Universe. In the last 20 years these...

Wizard!: Harry Potter's Brand Magic (Great Brand Stories series)

• ISBN:
• 1904879306
• Authors:
• Stephen Brown

Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows...

Doing Business with Saudi Arabia (Global Market Briefings)

• ISBN:
• 1905050062

This third edition of Doing Business with Saudi Arabia is the definitive English language guide to business practice and commercial opportunity in the Kingdom, the largest economy in the Middle East. This authoritative guide provides an up-to-date appraisal of the current economic and investment climate, a review of market potential in the key sectors, and unique 'best practice' advice on all aspects of commercial engagement with Saudi Arabia....

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)

• ISBN:
• 1931644373
• Authors:
• Susan Sweeney CA, Andy MacLellan, Ed Dorey

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing...

Windows XP Fast & Easy (Fast & Easy (Premier Press))

• ISBN:
• 1931841411
• Authors:
• Diane Koers

Relax. Learning how to use Windows XP is now a breeze. With this book’s step-by-step instructions, you’ll be sure to get the most out of what the popular XP operating system has to offer. Whether you’re starting with desktop basics or jumping ahead to networking, this book is the perfect tool for mastering the many features of Windows XP. Ready to start with the Windows desktop? Go to Chapter 1 Want to work with accessories like Paint?...

The Quantum Leap: Next Generation

• ISBN:
• 1932159444
• Authors:
• Dean Gilliam, Steve Taylor-Jones

In a world where customer demand is rewriting the rules of manufacturing success, yesterday's best practices may actually hinder companies more than help them. The Quantum Leap: Next Generation documents the forces shaping today's demad-driven markets and equips organizations with the knowledge and insight to navigate the transition to Demand Flow Technology (DFT) - a unique combination of innovative management philosophy, revolutionary...

Excel for Marketing Managers (Excel for Professionals series)

• ISBN:
• 1932802134
• Authors:
• Ivana Taylor, Bill Jelen

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Underdog Advertising

• ISBN:
• 1933285222
• Authors:
• Paul W. Flowers

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition. Just as David toppled Goliath with a...

Arthritis: How to Stay Active and Relieve Your Pain

• ISBN:
• 1933503033
• Authors:
• Barbara Stokes, Antoine Helewa

Addressing the growing number of individuals who suffer from this often debilitating ailment, this indispensable reference explains how to manage chronic or acute arthritis in straightforward language. Descriptions of the most common forms of arthritis and how they affect the body and its joints guide arthritis sufferers through the symptoms and show them how to manage their own treatment with the help of a health-care team. Self-management is...

Nanocomposite Science and Technology

• ISBN:
• 3527303596
• Authors:
• Pulickel M. Ajayan, Linda S. Schadler, Paul V. Braun

This book contains the essence of this emerging technology, the underlying science as well as the motivation behind the design of these structures and the future, particularly from the perspective of applications. Intended as a reference handbook for future scientists, it carries the basic science and the fundamental engineering principles that lead to the fabrication and property evaluation of nanocomposite materials in different areas of...

Marketing 2.0: Strategies for Closer Customer Relationships

• ISBN:
• 3540002855
• Authors:
• Gerald Corbae, Jacob B. Jensen, Dirk Schneider

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing,...

E-merging Media

• ISBN:
• 3540231382

After the very successful ECC- Book on E-conomy this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the...

Fourier Transformation for Pedestrians (Fourier Series)

• ISBN:
• 354023165X
• Authors:
• Tilman Butz

Meant to serve an "entertaining textbook," this book belongs to a rare genre. It is written for all students and practitioners who deal with Fourier transformation. Fourier series as well as continuous and discrete Fourier transformation are covered, and particular emphasis is placed on window functions. Many illustrations and easy-to-solve exercises make the book especially accessible, and its humorous style will add to the pleasure of learning...

Immobilienmanagement im Lebenszyklus: Projektentwicklung, Projektmanagement, Facility Management, Immobilienbewertung (German Edition)

• ISBN:
• 3540255095
• Authors:
• Claus Jürgen Diederichs

Immobilienmanagement im Lebenszyklus ist für Immobilien und die öffentliche Infrastruktur in Deutschland und international das Gebot der Stunde. Die Immobilienwirtschaft hat maßgeblichen Anteil an der Bruttowertschöpfung. Fast jeder zehnte Beschäftigte ist in dieser Branche tätig. Sie erfordert jedoch eine kompetenz- und phasenübergreifende Professionalisierung durch das Zusammenwirken von Technik, Wirtschaft, Recht und Öffentlicher...

Morphological Image Analysis: Principles and Applications

• ISBN:
• 3540429883
• Authors:
• Pierre Soille

Following the success of the first edition, recent developments in the field of morphological image analysis called for an extended second edition. The text has been fully revised with the goal of improving its clarity while introducing new concepts of interest to real image analysis applications. One chapter devoted to texture analysis has been added. Main extensions include: discussion about multichannel images and their morphological...

Intelligent Life in the Universe: Principles and Requirements Behind Its Emergence (Advances in Astrobiology and Biogeophysics)

• ISBN:
• 3540439889
• Authors:
• P. Ulmschneider

This book addresses all science readers interested in the origins, development, and fate of intelligent species in the observable part of our universe. In particular, the author scrutinizes what kind of information about extraterrestrial intelligent life can be inferred from our own biological, cultural and scientific evolution. The first part of the book provides the necessary background information from space and life sciences, thus making the...

The Service Pro: Creating Better, Faster, and Different Customer Experiences

• ISBN:
• 087425731X
• Authors:
• Rick Tate, Josh Stroup

This book provides a fundamental understanding of the competencies and tactics that increase customer retention and referrals. Ideal for both employees who serve customers directly or indirectly and those who manage them, this book offers lessons that will build professional competencies in the business of service. More about the Service Pro Program Now you can create an organization of "Service Pros"—and build a competitive...

Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business

• ISBN:
• 0874259347
• Authors:
• Suzi Pomerantz / Innovative Leadership International

Learn how to network, market and sell your professional services Seal the Deal The Essential Mindsets for Growing Your Professional Services Business By Suzi Pomerantz How do successful coaches and consultants make money and make a difference? You have to be good at networking, marketing and sales. That's why Seal the Deal belongs on any new or experienced professional's desk. It will help you avoid pitfalls made in all three of these key areas...

Treat Your Own Back

• ISBN:
• 0959774661
• Authors:
• Robin A. McKenzie

Help yourself to a pain-free back. This easy-to-follow book presents over 80 pages of education and clinically-proven exercises. The simple and effective self-help exercises in Robin McKenzie's Treat Your Own Back have helped thousands worldwide find relief from common low back and neck pain. This book helps you understand the causes and treatments, along with a system of exercises that can help you relieve pain and prevent recurrence.

IUTAM Symposium on Chaotic Dynamics and Control of Systems and Processes in Mechanics: Proceedings of the IUTAM Symposium held in Rome, Italy, 8-13 June 2003 (Solid Mechanics and Its Applications)

• ISBN:
• 1402032676

The interest of the applied mechanics community towards chaotic dynamics of engineering systems has exploded in the last fifteen years. Today, it is generally accepted that nonlinear vibration problems of advanced systems should be addressed through the combined use of analytical, computational, geometrical and experimental approaches, by paying also attention to the interaction with control features. The outstanding points of these proceedings...

A Designer's Guide to Built-in Self-Test (Frontiers in Electronic Testing)

• ISBN:
• 1402070500
• Authors:
• Charles E. Stroud

A recent technological advance is the art of designing circuits to test themselves, referred to as a Built-In Self-Test (BIST). This idea was first proposed around 1980 and has grown to become one of the most important testing techniques at the current time, as well as for the future. This book is written from a designer's perspective and describes the major BIST approaches that have been proposed and implemented since 1980, along with their...

The Scientific Study of Dreams: Neural Networks, Cognitive Development, and Content Analysis

• ISBN:
• 1557989354
• Authors:
• G. William Domhoff

Univ. of California, Santa Cruz. Presents a neurocognitive model of dreams, drawing from empirical research to explain the process of dreaming and the nature of dream content. Explains the neural and cognitive bases for dreaming, how dreams express conceptions and concerns, and the limits to understanding dream content.

Protecting Society from Sexually Dangerous Offenders: Law, Justice, and Therapy (Law and Public Policy: Psychology and the Social Sciences)

• ISBN:
• 1557989737

Univ. of Miami, Coral Gables. Analyzes controversial new legal strategies adopted over the past decades. Examines innovative measures, including sexual predator laws used to commit dangerous sex offenders to mental hospitals after they serve their sentences, registration laws, and programs.

Sprout!: Everything I Need to Know about Sales I Learned from My Garden

• ISBN:
• 1576752070
• Authors:
• Alan A. Vengel, Greg Wright

Written by two experienced salesmen who have built successful careers while keeping both fun and profitability front and center, SPROUT! combines practical wisdom with a clever gardening analogy to provide an easy-to-implement model for success. Working with thousands of successful salespeople in all different stages of their careers, the authors are well-suited to address the symptoms of and solutions to premature job burnout. By following the...

Designing the Best Call Center for Your Business, 2nd Edition

• ISBN:
• 1578203139
• Authors:
• Brendan B. Read

Designing the Best Call Center for Your Business examines all key aspects of opening and expanding a live agent call center, with in-depth coverage on facilities and workstation design; site selection, including communications and power backups; f This revised and expanded edition examines all key aspects of opening and expanding a live agent call center.

Thinking Your Way to Freedom: A Guide to Owning Your Own Practical Reasoning

• ISBN:
• 1592138675
• Authors:
• Susan T. Gardner

Thinking Your Way to Freedom is a critical-thinking textbook with a difference. Rather than focusing exclusively on improving college students’ academic achievement, Susan Gardner seeks to dramatically change how students think through issues that are important in their lives beyond school. Gardner created 66 original and entertaining comic strips—featuring her dogs, Diva and Ben—that add a light touch as they encourage intellectual and...

Hide & Seek: How I Laughed at Depression, Conquered My Fears and Found Happiness

• ISBN:
• 1601641583
• Authors:
• Wendy Aron

Hilarious and refreshingly honest, this chronicle of a year-long journey of self-exploration and self-help offers solace and solidarity to the myriad sufferers of clinical depression and anxiety disorders. A far cry from the typical self-help manual, this wry and subversive account is leavened with a healthy dose of humble pie and a keen sense of the absurd. As the author navigates a series of self-help classes designed to raise her...

Computational Mechanics of Composite Materials: Sensitivity, Randomness and Multiscale Behaviour (Engineering Materials and Processes)

• ISBN:
• 1852334274
• Authors:
• M.M. Kaminski

Composite materials play a vital role in modern engineering, from aerospace to nuclear devices. Computational mechanics endeavors to provide precise numerical models of composites. More recently, it has been necessary to take account of the stochastic nature of their behavior indicated by experiment. COMPUTATIONAL MECHANICS OF COMPOSITE MATERIALS stresses the advantages of combining theoretical advancements in applied mathematics and mechanics...

Structural Complexity Management: An Approach for the Field of Product Design

• ISBN:
• 3540878882
• Authors:
• Udo Lindemann, Maik Maurer, Thomas Braun

Product design is characterized by a steady increase in complexity. The main focus of this book is a structural approach on complexity management. This means, system structures are considered in order to address the challenge of complexity in all aspects of product design. Structures arise from the complex dependencies of system elements. Thus, the identification of system structures provides access to the understanding of system behavior in...

Design for Six Sigma + LeanToolset: Implementing Innovations Successfully

• ISBN:
• 3540895132
• Authors:
• Christian Staudter, Jens-Peter Mollenhauer, Renata Meran, Olin Roenpage, Clemens von Hugo, Alexis Hamalides

The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology. The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique...

Terror and the War on Dissent: Freedom of Expression in the Age of Al-Qaeda

• ISBN:
• 3642006361
• Authors:
• Ian Cram

Located within wider debates about ‘security versus liberty’ in our post 9/11 world, the book analyses the new landscape of UK counter terrorism powers and offences and focuses upon the deleterious consequences of the so-called ‘war on terror’ on freedom of political expression and association. Questioning the compatibility of recent speech-limiting measures with liberalism’s established commitment to free speech and international...

Introduction to Superstring Theory (Leuven Notes in Mathematical and Theoretical Physics)

• ISBN:
• 9061868947
• Authors:
• E. Kiritsis

Walther Nernst: Pioneer of Physics, And of Chemistry

• ISBN:
• 9812565604
• Authors:
• Hans-georg Bartel, Rudolf P Huebener

More than 100 years ago, in 1905, Walther Nernst discovered the Third Law of Thermodynamics, thus completing this fundamental theory. In 1920 he was awarded the Nobel Prize in Chemistry. The book describes the life of this pioneer of science, his major stations being Graz, then Göttingen, and finally Berlin. Also presented is a lively account of the development of low temperature physics by Nernst during the early days of quantum theory, when...

Principles And Advanced Methods In Medical Imaging And Image Analysis

• ISBN:
• 9812705341
• Authors:
• Atam P. Dhawan, H K Huang

Computerized medical imaging and image analysis have been the central focus in diagnostic radiology. They provide revolutionalizing tools for the visualization of physiology as well as the understanding and quantitative measurement of physiological parameters. This book offers in-depth knowledge of medical imaging instrumentation and techniques as well as multidimensional image analysis and classification methods for research, education, and...

Mathematics and Computation in Imaging Science and Information Processing (Lecture Notes Series, Institute for Mathematical Sciences National University of Singapore)

• ISBN:
• 9812709053
• Authors:
• Say Song Goh, Amos Ron, Zuowei Shen

The explosion of data arising from rapid advances in communication, sensing and computational power has concentrated research effort on more advanced techniques for the representation, processing, analysis and interpretation of data sets. In view of these exciting developments, the program Mathematics and Computation in Imaging Science and Information Processing was held at the Institute for Mathematical Sciences, National University of...

Implementing SAP R/3 Sales and Distribution

• ISBN:
• 0072124040
• Authors:
• Glynn C. Williams

One of the world's leading SAP Sales & Distribution consultants delivers the first comprehensive and practical guide to implementing this new module in the R/3 system. Inside this book you'll get complete information on the ins and outs of the software, including basic functions, sales document flow, invoicing, and how the S&D module interfaces with other modules. Sales processes and delivery systems are crucial functions in today's businesses...

Analysis on Symmetric Cones (Oxford Mathematical Monographs)

• ISBN:
• 0198534779
• Authors:
• Jacques Faraut, Adam Koranyi

Gives self contained exposition of the geometry of symmetric cones, and develops analysis on these cones and on the complex tube domains associated with them.

Agency and Autonomy in Kant's Moral Theory: Selected Essays

• ISBN:
• 0199288828
• Authors:
• Andrews Reath

Andrews Reath presents a selection of his best essays on various features of Kant's moral psychology and moral theory, with particular emphasis on his conception of rational agency and his conception of autonomy. Together the essays articulate Reath's original approach to Kant's views about human autonomy, which explains Kant's belief that objective moral requirements are based on principles we choose for ourselves. With two new papers, and...

Multitool Linux: Practical Uses for Open Source Software

• ISBN:
• 0201734206
• Authors:
• Michael Schwarz, Jeremy Anderson, Peter Curtis, Steven Murphy

Resource-packed guide delivers pragmatic solutions for real-world development needs-all using open source software tools. Softcover.

Creative Business: The Making of Addictive Stories

• ISBN:
• 0273656716
• Authors:
• Paul Nero, Neeta Patel

What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties - transferring through time, across media. Whether it's a book, TV show, computer game, film or song, and whether it's 50 years old or was created last week, some stories, characters and phenomena are fleeting in our collective conscience and some pass the test of time. Just how have...

Marketing Judo: Building Your Business Using Brains Not Budget

• ISBN:
• 027366316X
• Authors:
• John Barnes, Richard Richardson

"I strongly advise anybody wanting to start up their own business to read Marketing Judo" Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. That's the position the authors found themselves in when they bought the one Harry Ramsden's fish and chip restaurant in Yorkshire over ten years ago. They fell into a way of thinking, which they now call...

Free Speech and Human Dignity

• ISBN:
• 0300114869
• Authors:
• Prof. Steven J. Heyman

Debates over hate speech, pornography, and other sorts of controversial speech raise issues that go to the core of the First Amendment. Supporters of regulation argue that these forms of expression cause serious injury to individuals and groups, assaulting their dignity as human beings and citizens. Civil libertarians respond that our commitment to free speech is measured by our willingness to protect it, even when it causes harm or offends our...

Peter's War: A New England Slave Boy and the American Revolution

• ISBN:
• 0300119305
• Authors:
• Malcolm, Joyce Lee

A boy named Peter, born to a slave in Massachusetts in 1763, was sold nineteen months later to a childless white couple there. This book recounts the fascinating history of how the American Revolution came to Peter's small town, how he joined the revolutionary army at the age of twelve, and how he participated in the battles of Bunker Hill and Yorktown and witnessed the surrender at Saratoga. Joyce Lee Malcolm describes Peter’s home life in...

In Confidence: When to Protect Secrecy and When to Require Disclosure

• ISBN:
• 0300120095
• Authors:
• Ronald Goldfarb

The variety and pervasiveness of confidentiality issues today is breathtaking. Not a day passes without a media report on a breach of confidentiality, a claim of attorney-client privilege, a journalist jailed for refusing to reveal a source, a medical or hospital record improperly disclosed, or a major business deal exposed by anonymous sources. In Confidence examines confidential issues that arise in various disciplines and relationships and...

The Limbic Brain

• ISBN:
• 0306460866
• Authors:
• Andrew Lautin

New York Univ., New York City. Textbook on neuroanatomy, specifically the features of the limbic brain, and a history of medicine. Weaves together the historical and scientific strands of research on the limbic brain, which houses consciousness and emotion. For scientists and advanced students interested in behavioral neuroscience.

One-Parameter Semigroups for Linear Evolution Equations (Graduate Texts in Mathematics)